FabFitFun is an American gift box subscription service company based in Beverly Hills, California.

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The company was founded by Daniel Broukhim, Michael Broukhim, Sam Teller, Adam Katz, and Katie Rosen Kitchens in 2010.

They originally launched FabFitFun as a digital magazine, and FabFitFun box appeared in 2013.

In addition to the box, FabFitFun members receive access to FabFitFun TV, a streaming video service offering on-demand wellness videos, daily lifestyle content, the FabFitFun online community and year-round exclusive sales and shopping experiences.

FabFitFun scaled from 2,000 subscribers to one million subscribers in five years.

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It currently offers a $49.99/year subscription package as its main product.

^{[11] [4]}The company often gets semi-famous and famous people to promote their products on Social media predominantly Snapchat.

Disney Channel actress Allie DeBerry has been a supporter of the brand once did a Snapchat takeover.

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In January 2019, the company announced a raise of $80 million in a round of funding, led by Kleiner Perkins, with participation from its previous investors Upfront Ventures and NEA.

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