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Erika Nardini

Erika Nardini

Erika Nardini is an American internet and marketing executive based in New York City. [4] She is the CEO of Barstool Sports, a satirical sports and lifestyle/pop culture brand. [3] Nardini previously held other senior executive positions, most notably at Microsoft, Yahoo!, and AOL. [1]

Career

A picture of David Portnoy and Erika Nardini

A picture of David Portnoy and Erika Nardini

At first, Nardini thought she wanted to be a lawyer, but decided against it and went in the direction of advertising and marketing.

[5] Early in her career, Nardini was a Media Manager at Fidelity Investments, Vice President of Arnold Worldwide, and SVP in Business at Modelina.

It was at Fidelity where she first started experimenting with the internet for media purposes, and saw the medium's vast potential.

[5]

Nardini would hold senior positions at Microsoft, Yahoo!, and Demand Media, culminating in becoming the Chief Marketing Officer at AOL. In January 2015, she left AOL to become the President and CRO of Bkstg. [1]

Nardini became the CEO of Barstool Sports in 2016, beating out 70 men who also applied for the job.

She had been of fan of Barstool since 2004, picking up the print version while she lived in Somerville. [3] During Nardini's time as CEO, Barstool has expanded their media platform to include over 700 social media accounts and over 25 podcasts. As of 2018, Barstool was valued at $100 million. [5]

Awards

Nardini has earned numerous awards and accolades throughout her career.

In 2004 she was granted the Echo Award for Royal Caribbean and was named one of MediaPost Magazine’s Top 20 Rising Media Stars.

Nardini received Google’s Marketing Machine Award for March of 2006.

and 2007, she was awarded the Bronze Award for Via “Love Everyday” as well as the Gold Award for Nokia “New Year’s Eve”.

In 2008 Nardini received the Webby Award for LeBron.MSN.com.

Nardini was inducted in the Advertising Hall of Achievement for the Class of 2014.

[4]

Education and Personal Life

Nardini is originally from New Hampshire. attended Colby College where she studied sociology and philosophy. [1] She earned a Bachelor of Science from the school. [1] Nardini currently lives in New York with her husband, their children, and two Bernese Mountain dogs. [1] Nardini holds a large collection of L.L.Bean tote bags. [4]

References

[1]
Citation Linklinkedin.comErika Nardini on LinkedIn
Nov 16, 2018, 12:38 AM
[2]
Citation Linktwitter.comErika Nardini on Twitter
Nov 16, 2018, 12:39 AM
[3]
Citation Linknypost.comErika Nardini featured in the New York Post
Nov 16, 2018, 12:40 AM
[4]
Citation Linkmoneyinc.com10 Things You Didn’t Know about Erika Nardini
Nov 16, 2018, 12:40 AM
[5]
Citation Linkforbes.comQ&A With Barstool Sports CEO Erika Nardini
Nov 16, 2018, 12:40 AM
[6]
Citation Linkeveripedia-storage.s3.amazonaws.comA picture of David Portnoy and Erika Nardini
Nov 19, 2018, 5:28 PM
[7]
Citation Linkeveripedia-storage.s3.amazonaws.com
Sep 23, 2019, 4:06 PM
[8]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sport CEO
Nov 5, 2019, 9:37 PM
[9]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sport CEO
Nov 5, 2019, 9:37 PM
[10]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sport CEO
Nov 5, 2019, 9:38 PM
[11]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sport CEO
Nov 5, 2019, 9:38 PM
[12]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sports CEO
Nov 5, 2019, 9:39 PM
[13]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sports CEO
Nov 5, 2019, 9:39 PM
[14]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sports CEO
Nov 5, 2019, 9:40 PM
[15]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sports CEO
Nov 5, 2019, 9:40 PM
[16]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sports CEO
Nov 5, 2019, 9:40 PM
[17]
Citation Linkeveripedia-storage.s3.amazonaws.comErika Nardini Barstool Sports CEO
Nov 5, 2019, 9:41 PM