Emanuela Schmeidler
Emanuela Schmeidler
Emanuela Schmeidler is the owner and CEO of Emanuela Schmeidler srl Pr and Communication agency. She is an Italian Public relations maven who was named among the 12 women Who have changed Italian fashion by Forbes. She offers a complete customized strategy that includes the study of Brand Positioning, corporate marketing consulting, media relations and events planning.[2][4]
Career
[3] Emanuela Schmeidler began her career at age 23, working closely as Head of PR with Gianni Versace and Donatella Versace, helping to transform the Brand into a Made in Italy style icon in the International market. She left the Italian fashion house, Versace two years after Gianni's death, and founded her own PR agency - Emanuela Schmeidler - in 1999. She decided to open her agency to offer to clients Marketing and Communication full-services range. The Agency philosophy and the personalized approach to projects carried out by Emanuela Schmeidler, allowed her Clients to position their Brand in the markets reconfirming their dignity and a story to go.
“Gianni has taught me how everything can become interesting, as long as you use the communication tools you possess in the right manner.
I don't like to look at the past, but I miss his spirit, and in a certain way Givenchy's Riccardo Tisci reminds me of him.
He's spontaneous and not afraid of making mistakes.”
After 15 years experience as Versace Group PR & Communication Director she moved on Condé Nast Publications, opening the PR & Special Events division for Vogue Italy, contributing, at the side of Franca Sozzani, to plan the branding: events, PR, Presse and Special Projects. She turned Vogue Italia into a brand, by influencing the magazine its communication to the outside world, and attaching various events to the Italian fashion bible.
“When I opened the agency, I made the conscious decision to not work with too many brands, as I didn't want the company to turn into a fabric.
Every brand is different, and at the agency we all approach them in a different manner.
I wouldn't refer to the agency as boutique either, since we're not small enough for that and work with major brands.”
Besides consulting to Vogue Italia, she represents a slew of (Italian) brands and has associates located around the world.
Today a slew of Italian brands, as well as those stateside, rely on Schmeidler's communication skills, in order for their label to reach the right type of target, in the right way.
Education
She studied at New York's Fashion Institute of Technology.