Elisabeth Rioux (born December 20, 1996) is a Canadian model, entrepreneur, Instagram Star, YouTube Star and social media sensation who owns Hoaka Swimwear and Eco Hoaka, an eco-friendly swimwear line. She is famous for her lifestyle and fashion pictures and also her vlogs on YouTube which has generated huge subscribers. She is elegant, glamorous and beautiful.

Elisabeth was born on December 20, 1996, and raised in Canada and has a sister named Chloe Rioux, who is also an Instagram star.

She is vegan and an avid traveller. Elisabeth prefers beaches for vacations and has visited Costa Rica, her favourite holiday destination, with her friends Alicia Moffet and Noemie Lacerte. In one of her vlogs, Elisabeth has talked about her struggle with anxiety and about her suicidal attempt.

Elisabeth has been in relationships with YouTuber star, Jay Alvarrez and model Jonathan Germain, both of which has featured in few of her Q&A videos on YouTube.

She is currently dating Monacoian model, Bryan McCormick, with whom she is having a baby with. She has also featured him in some of her vlogs for her channel.

Elisabeth made a move for entrepreneurship while studying Marketing at the age of 18. She had the idea of owning a swimwear line to be named 'Hoaka Swimsuit. In order to apply her business-oriented knowledge, she decided to turn her love for fashion into a business enterprise.

In 2016, she launched her swimwear collection which she has been working on for about a year.

At first, the brand was known only to Quebec citizens.

She created an Instagram page to promote Hoaka swimwear and Eco Hoaka which she succeeded.

She would share pictures of her fans wearing Hoaka swimwear, which not only promoted the brand but also earned her a lot of goodwill and recognition.

Her social-media platforms is a good tool for reviews about the quality of her products, which in turns ensure a better production.

She is in charge of the creative aspects of Hoaka, while her father and sister both manage the brand.

Elisabeth models for both her clothing lines and other fashion brands, further expanding her career.

She is an animal lover, having three Siberian husky dogs named Cherry and Royce and Maylie and few puppies

Elisabeth was associated with the Montreal-based model-management company, Dulcedo.

Elisabeth launched her YouTube channel on November 19, 2013. Her first post was a travel vlog documenting her first trip to Croatia. The content on Elisabeth’s self-titled channel includes vlogs, Q&As, travel diaries, story-times, and challenge videos.

Elisabeth’s personal experience of bikini shopping has helped the design of Hoaka swimwear, although she noticed there was a lack of a suitable collection of swimwear that was stylish and yet comfortable. Hoaka, offers a wide range of beachwear and swimwear for women of all shapes and sizes, an initiative to encourage body positivity.

Hoaka swimwear are primarily made of neoprene, which is a form of wearable rubber material. It is flexible and retains the warmth of the body. They are available in several countries through the company’s shopping website.

Eco Hoaka is a bikini line which are eco-friendly and ethically made, owned by Elisabeth and David.

It a new project currently under production.

Information on Eco Hoaka can be fond on the website.

She is an active social media user with counts of Instagram followers almost 2 million and Twitter followers over 14,000. She also has over 200,000 subscribers on her YouTube channel.