Editi Effiong
Editi Effiong
Overview
With his team at Anakle, they have delivered industry standard projects helping clients from finance, FMCGs, to non-profits achieve growth using their digital assets.
they've also helped clients design, improve and launch digital products in the Nigerian market.
Their Anakle Labs team is currently testing market use cases for new technologies including Unmanned Aerial Vehicles, with signifiant applications success in tourism, construction and low classification military operations.
Editi’s rise to fame and success is an inspiring story that proves you do not need millions or even connections and friends in high places to achieve your dream; all you need is the willpower and determination.
His story is similar to many young Nigerians who didn’t have the privilege of owning computers in their homes.
After a long time learning how to operate computers from a close friends place and eventually teaching them how to use it, he began building websites at age 18 when his mother bought a desktop computer from which he learnt how to design using MS Paint and Powerpoint.
He admits that it was FrontPage (a Microsoft tool) that actually transformed his life.
Editi recounted his story to TechCabal, how at the age of 18, he made a decision that changed his life for good.
He and his friends were waiting for another friend with whom they were planning to go on a boys hangout, when the friend arrived late and explained why he got there late, his explanation was all Editi needed to hear to make a life changing decision.
The friend explained to them that he was building his website and since Editi had always wanted to learn how websites were built, life just presented him an opportunity in the person of his friend who was already doing so.
He immediately took advantage of that to pick his friends brain on how it’s being done and afterwards, proceeded to try it out himself.
Within a short time, he created his own Website, a business and advertising web development site, without the slightest knowledge of coding. In the space of a week, Editi got his first client who paid N8, 000 for a new website he built with the free available resources online, money he later spent on sneakers and a month later, he got another contract from the same client who paid N12, 500 for another website. He was on top of the world.
This triumph was followed up with a 9-page proposal and creatively designed and printed business cards on cardboard paper cut neatly with scissors, detailing the importance of websites and how his company, now public and no more private, can help businesses get their websites off the ground.
He sent this document to some companies and in just a few weeks, got his first call from a hotel in Calabar that needed his services. Before meeting the MD, he planned to charge N75, 000 for the job but on getting there, he realized he could actually ask for more and left there with a N300, 000 deal. He executed this job with no coding knowledge or experience but with Microsoft FrontPage, Editi produced a demo, and then went on to learn HTML.