Edan started his career in 2004 as the Founder and General Manager of Charisma, one of Israel's leading public speaking and communications consultancies. In 2008-2009 he was the Chief marketing officer at Gorilla, a marketing agency focused on non-traditional media. In 2012-201 he served as a Sr. Product Manager at Zynga. 
In 2013 Edan became the Founder of Epiphyte Corporation, developing enterprise software that allows banks and other financial institutions to securely integrate with the Bitcoin and crypto-finance industry. In 2018 he founded CementDAO, a decentralized stablecoin ratings and exchange platform.
Edan holds a Bachelor of Arts in Philosophy and Rhetoric from Tel Aviv University and Master of Business Administration from Tepper School of Business. He also obtained a Doctor of Philosophy in Psychology & Neuroscience from Tel Aviv University.