Dream Crazy

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Dream Crazy is a television ad by American sports equipment manufacturer Nike Inc. ​. It was expected to be broadcasted  on September 6, 2018 for the opening game of the NFL season, and was available online several days before the NFL game. [7]

The ad is directed and produced by independant Oregon-based advertising agency Wieden+Kennedy ​. [5]

It became viral and controversial because of the presence of Colin Kaepernick ​ in the ad. [1]


"Dream Crazy" is a 2:05 long video narrated by Colin Kaepernick. [2] ​ The video features well-known accomplished athletes like basketball player LeBron James ​, tennis player Serena Williams ​ and marathon runner Eliud Kipchoge ​, as well as a variety of less-known people, including Michigan linebacker and homecoming queen Alicia Woollcott, [3] ​ some handicap athletes and others.

By order of appearance, the video shows:

  • Nyjah Huston ​, an American skateboarder, [4]
  • Isaiah Bird, a kid born without legs who became a wrestler at 10, [4]
  • Zeina Nassar, a German female boxer, [4]
  • Kai Lenny ​, a big wave surfer,
  • Megan Blunk, wheelchair basketball player and Olympic gold medalist, [4]
  • Eliud Kipchoge ​, fastest marathoner in human history, [4]
  • Alicia Woollcott, first female linebacker at the Grand Blanc Varsity Football team and homecoming queen, [4]
  • Charlie Jabaley, an Ironman finisher who was diagnosed with a brain tumor and who lost 120 pounds, [4]
  • Lacey Baker ​, an American skateboarder, [4]
  • Alphonso Davies ​, a refugee who became professional soccer player in Canada
  • LeBron James ​, American professional basketball player often considered as the best basketball player in the world, [4]
  • Colin Kaepernick, American football quarterback who became a national figure when he kneel on one knee rather during the United States national anthem, [4]
  • United States women's national soccer team ​, [4]
  • Shaquem Griffin ​, one-handed professional football player and the Seattle Seahawks linebacker,
  • Serena Williams ​, American professional tennis player.


A research conducted by Edison Trends revealed that Nike's online sales surged 31% after the release of the ad. [6]

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