Diesel Black Gold
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Diesel Black Gold
Diesel Black Gold
Diesel S.p.A. is an Italian based designer clothing company which produces apparel aimed at the lucrative 18 to 35 years old market.
Diesel also creates a kids and sportswear line.
The company was founded by Renzo Rosso and his former boss Adriano Goldschmied (of the AG Jeans company) in 1978.
Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on New York City's Lexington Avenue).