Millennials have become the most influential and important segment of the economy.

Characterized by unique purchasing patterns and a continuous connexion to the world, successfully reaching and interacting with this powerful market has become the biggest determinant of corporate success in America – both in terms of maximising agility in today’s changing workforce and achieving a competitive edge among consumers.

As the world’s foremost expert on millennials, Dan Schawbel helps corporations not only to adapt, but to prosper in this evolving landscape – from recruiting the top young workers of today to providing the personal brand experiences that this market requires.

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