Prior to joining the reality television show "Southern Charm", Conover began building a career in law. He started as a legal intern at Berkeley County Public Defender's Office, later acting as a litigation assistant at Anastapoulo Law Firm. During his time there he began to explore the pharmaceutical division. On LinkedIn Craig is listed as the Founder and CEO of a company called Apex Principles Inc. 
Conover also launched his passion project, Sewing Down South, with a full line of products. Some people were puzzled that he chose a sewing venture but he explained his reasoning quite clearly to Bravo: 
At first I got a lot of heat for sewing, but then, people started messaging me and thanking me for sticking to my guns and doing something that I enjoyed. It was at that moment that I realized, maybe I could help all the others out there that enjoy sewing, or doing anything 'uncool' who do it because they love it. I want to build a platform and a cool brand for us. Sewing isn’t just something for grandmothers — I mean, they’re great at it! But sewing is a craft, and designing pillows is a form of art and personal expression — at least for me it is.
He was described as a man who has mad sewing skill. Conover is often at his sewing machine, creating throw pillows or a sweet stuffed animal for Cameran Eubank’s baby that he (tried his best) put together. He also had somewhat of a fail when he agreed to create throw pillows for Patricia Altschul’s line.
But, the word is Altschul and Conover may ride again. Most recently Altschul posted to her Instagram a business meeting with Conover. Conover expresses his feelings of gratitude in the Instagram video and Altschul seems ready to take a chance on him. Maybe she saw his amazing pocket square Instagram video. The guy is amazing at creating a last-minute pocket square.
Conover was actually hoping something like this might happen. He told Bravo’s The Daily Dish about how he could join his legal and sewing talents.”I think I might be one of the first lawyer pillow makers,” he said. “But it’s interesting ’cause I can handle a lot of legal documents for the company, and my buddy that I’ve been working with, it kind of adds to it, but, yes, I’m glad that I have the time to work on the company while I’m at home, but also hopefully volunteer and help some people out in the meanwhile.”
Plus there is this
Conover confirmed on his Instagram that he has an exciting announcement coming soon. “Big things dropping April 1,” he wrote. “Follow @sewingdownsouth for updates and to be the first able to order.”
The accompanying video is mesmerizing. Conover clearly has all the right tools to create some pretty awesome throw pillows. The video is sped up but it shows exactly how Conover creates a throw pillow from start to finish in his Martha Stewart-looking workshop.
From the way Conover is moving, it looks as though his scary hand injury is also healing. When Conover originally met with Altschul, he was still rocking a hand brace. Clearly, there is no slowing him down now!
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Craig Conover was born in Dagsboro, Delaware in Sussex County to a middle class family, only moving to South Carolina later in life for college. Craig's mother Martha Foster Conover is an elementary school teacher and his father Craig Conover Sr. owns a cleaning business. He also has a brother named Christopher. 
In 2017 Conover passed the bar exam, becoming an official lawyer, after having failed the test on his first attempt when he didn't deliver his final paper. He works as a gaurdian ad litem, helping represent children removed from their homes by social services in cases involving abuse or neglect. Conover is a member of the Triton Relief Group and delivers essentials and supplies to disaster stricken residents. He documented one of his experiences on Instagram in the aftermath of Hurricane Florence.