In September 2017, Claire Atkinson joined NBC News as a Senior Media Editor. Since joining the network, Atkinson has had a major presence across much of MSNBC’s programming. She’s also written for the Tech & Media section for NBCNews.com. In July 2018, she led the launch of NBC's media blog, The Query.   
Atkinson has written about the global media industry for the past 20 years with a focus on mergers and acquisitions. Her reporting credits include Variety, Broadcasting & Cable and The Hollywood Reporter. 
Atkinson has covered the Oscars, Sun Valley mogul camp, the Sundance Film Festival and the Cannes Lions advertising festival. During the mid-1990's, Atkinson traveled to Russia , Bulgaria, Slovenia and Poland learning how former state controlled TV stations were starting to acquire foreign TV shows.  
Before joining Advertising Age in December 2002, Atkinson was a freelancer for three years in the United Kingdom, writing for the British edition of Entertainment Weekly, The Express, The Independent, and The Observer, among others. Before that, she was an associate editor in London for UK’s edition of MediaWeek.