Chefclub is the world’s leading producer of entertaining recipe videos.

Chefclub was launched in 2016 by Thomas, Jonathan and Axel Lang.

Despite having no experience in the kitchen, they are leveraging their past gaming background by creating fun and extremely visual recipe videos on social media.

In 2018, the brand had more than 10 billion views and sold more than 300,000 cookbooks based on its various specialty channels: Original, Kids, Cocktails, Light & Fun, and Daily.^[6] The company now has 75 million followers across multiple social media platforms.

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There are about 50 people working for Chefclub.

The entire team is based in Paris, France, with one third of them who are not French.^[1]

Chefclub optimizes its content for Facebook first and foremost. Chefclub is now also active on Youtube, Snapchat, Instagram and Tiktok.^[1]

In 2019, Chefclub has introduced Kiddoz, a cooking kit for kids.

The Kiddoz kit comes with 6 clever measuring cups, a 20-recipe cookbook, and additional recipes that are available via the app.^[1][6]

The measuring cups and cookbook work together to create a new cooking language, simple enough for kids to use on their own and fun enough for everyone to enjoy.

The measuring cups are microwave and freezer safe, BPA-free, colorful, and designed to fit comfortably in a child's hand. The Kiddoz cookbook includes 20 illustrated recipes — each made with nothing more than Kiddoz cups and standard kitchen tools. The kit acts as a gateway to the immersive Kiddoz universe while shopping lists and videos accompany every recipe, cartoons guide the user, and the Chefclub app unlocks additional content in the form of healthy recipes based on classic French staples for unlimited cooking excitement.^[6]