Carter Cast is a business professor and venture capitalist.

Carter worked in the restaurant division of Pepsi (Pizza Hut and Taco Bell) from 1986-1990. He was then Director of Marketing at Frito-Lay from 1992-1997, managing the $1.5 billion tortilla chip category and launching Tostitos salsas and dips. Carter then served as Vice President of Product Marketing at Electronic Arts, launching products like SimCity 3000 and The Sims. He left to become a member of the start-up team for Blue Nile, an online jewelry retailer backed by Kleiner Perkins Caufield & Byers and Trinity Ventures. Carter left Blue Nile to be part of the launch team at Walmart.com, where he became President in 2005 and CEO in 2006.

Carter has been on the faculty of the Kellogg School of Management at Northwestern University since 2011 as Professor of Entrepreneurship and Marketing. Carter joined Pritzker Group Venture Capital in 2012, where he is a venture partner.

Carter graduated from Stanford University in 1985 and the Kellogg School of Management in 1992.