He is from Canton, Mississippi a modest community found outside of Jackson. Like most Mississippians who experienced childhood in an unassuming community, Boo experienced childhood in an affectionate network where everyone knew everyone:
"We didn’t have much, but my momma made due with what we had.
I remember the very first spot we had was a trailer.
My mom was going back and forth with my dad so we ended up in this shotgun house for a little while.
Then we started going back and forth to grandmamma house and back and fourth to the projects where my great grandmamma lived.
So we moved around a whole lot when I was coming up.
Nothing was stable."
Regardless of their lack of resources, Boo's mom put forth a valiant effort to keep a rooftop over her family's heads, food in their mouths and clothes on their backs.
She taught Boo right from wrong by sending him to church.
However, Boo was unable to resist the call of the streets.
At the age of thirteen Boo began hustling in the avenues.
"I was seeing a lotta my potnas get into it so I kinda slid into it.
Back then, I felt like I had to do what I had to do."
Fortunately for Boo he was able to realize that the life he was leading was headed nowhere fast.
So he quit hustling and turned to music.
In 1996, Boo began his own label called 1 Life 1 Love Records and discharged his underground debut Birds Fly South, selling it out of the storage compartment and on credit. He sold more than 5,000 units in Jackson alone. The record made a colossal buzz in the roads of Mississippi and wound up getting the ears of Louisiana based rapper C-Loc ("How Ya Do Dat") who welcomed Boo to go along with him, Young Bleed and Maxmanelli and others in framing a group called the Concentration Camp. The group recorded a collection with Priority and two autonomous collections before Boo dropped his second LP 601, which offered nearly 15,000 units. With his third collection Hustler's Prayer, Boo multiplied his deals and began moving units outside of Mississippi:
"I was just trying to build from the Birds Fly South album," says Boo.
"I just took the same lessons that I had gained from that album and applied it to the momentum that I had already built up from the first album and the Concentration Camp album.
Now I’m not only in Mississippi selling units, but I’m in Louisiana selling units as well as Texas.
By 2001, Boo had almost become a full fledged star after signing a joint-adventure deal with Interscope Records. Things took turn a turn for the worst and Boo and Interscope went their separate after a year and half. In the spring of 2002, Boo dropped Block 2 Block, a double disc, moving 30,000 units across Georgia and Florida. Intrigued with Boo Rossini's ability and hustle, Florida's Royal Dollar Records approached Boo about joining their name in a joint endeavor bargain. Boo and the CEO of Royal Dollar found themselves sitting in Clive Davis' making a deal:
"I performed four songs from my new album," says Boo.
"And when it was over Clive shook my hand and was like ’Congratulations.’ That sealed the deal."
With Clive and the full force of J Records behind him, Boo hit the studio. 1 Life 1 Love was Boo's national debut, his melodic prologue to the world with help from Lil Cee, his 16-year old in-house sensation, The Movement, Swizz Beatz, Scott Storch, Blackout, Joe Traxx, and Lil Ant. 1 Life 1 Love offers audience members a glimpse of Mississippi street life as observed through the eyes of Boo:
"I came up with the name 1 Life 1 Love because I was trying to come up with a universal title," says Boo of the album.
"I tried to come up with two strong words that everybody could identify with; you only live one life and everybody within my circle, it’s one love !"
His net worth is currently not available to the public