The Bird Box Challengeis a viral social media challenge derived from the Netflix film Bird Box. It originated in December 2018. ^{[0] [1] [-1]}

The challenge was inspired by the thriller’s plot, which takes place in a post-apocalyptic world where people need to wear blindfolds to block the outside world and prevent themselves from being possessed by demons that prey on their worst fears and lead them to commit suicide. ^[0]

Using the hashtag #BirdBoxChallenge, social media users posted photos and videos of themselves attempting to do tasks like using the escalator, operating a scooter indoors, and dancing without their sense of sight.

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Bird Box became Netflix’s most-watched film within the first seven days of its release.

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