Bethany Lily April Emsley
Bethany Lily April Emsley
Bethany Lily April Emsley (born April 24, 1996) began her career as a model and leveraged her reach to become an entrepreneur, artist and well-known social media influencer. She is a social media content creator specializing infitness, beauty, positive self-image, health and wellness. Emsley has amassed over 6 million followers across Instagram,[32] Twitter,[31] YouTube[33] and TikTok.[34]
Early Life
Bethany Lily April Emsley was born in Essex, United Kingdom on April 24, 1996.
She faced many challenges growing up, eventually overcoming them and using her experiences to develop a flourishing business.
By nature quiet and introverted, Emsley was a very curious child and listened intently; rarely speaking - sometimes to the degree that she was mistaken for being deaf.
During these periods, Emsley was very introspective and observant; developing a great appreciation for life and nature.
She found beauty in everything and realized early on that the true pursuit of life is happiness.
Even at an early age, Emsley had a high IQ, strong intuition and was a brilliant writer. Growing up Emsleyâs intellect, mindset and quiet character was in stark contrast to her outward appearance.
Having physically developed at a very early age, she received unwanted attention from men as well as envy from women, further exacerbating her introversion and creating social challenges in school.
Throughout her teenage years, she developed a greater disconnect between how she was seen by others and her true self.
Emsleyâs personal experience of how society often forces a woman to hide their true self, eventually became the basis of her desire to help those achieve happiness and overcoming poor self-image and mental health issues.
Education
Emsley attended Roding Valley High School and then Epping Forest College, majoring in Photography.
Her standard education was supplemented with personalized professional training in healthy cooking, fitness, gymnastics, kickboxing and styling.
At the age of 17, driven by a desire to be self-sufficient and financially independent, Emsley withdrew from school and began working full-time.
Career
Putting her skills to work, Emsley began her professional career working in finance, where she quickly found success and independence.
After receiving encouragement from both friends and professional colleagues, she pursued a career in modeling and as an influencer, where she found greater success.
Modeling
At the age of 18, she first signed up with a modeling agency. Being young and impressionable, she was manipulated into topless modeling, where she was defrauded into giving up her rights.
Her photos were posted, resold to third parties and proliferated across the internet internet, including on pornographic sites.
Despite Emsleyâs attempts at having the photos taken down, the dissemination of the photos followed her everywhere throughout her career, severely impairing her emotional state and life generally.
Nevertheless, she persisted and became a highly successful influencer and model, being employed by top fashion and product brands worldwide.
Content Creation
Emsley persevered through challenging times, projecting a positive public face; using her training, and turning her focus towards a passion for health, wellness and fitness.
She became affiliated with professional trainers and incorporated what she learned into her daily routines.
While maintaining a strict workout regimen and diet, she developed her own professional fitness methods which she began featuring through online content.
Emsley worked her way up as a high-engagement content creator across social media platforms including Instagram, YouTube, Twitter and Tik Tok - advocating for healthy fitness, dietary disciplines, as well as mental health awareness, breast cancer awareness, and body positivity.
Emsley further developed her career by partnering with major fashion labels and brands to help create social media content which increased engagement, follower count, and drove overall company sales.
Reaching over 4.3 million followers on Instagram alone, the various campaigns generated hundreds of millions of views and tens of millions in revenue.
Using her training and educational background in photography, styling, and the arts, Emsley produces most of her own photos featured across various social media platforms.
Some examples of past successful branding campaign follow:
Guess
In collaboration with GUESS, Emsley created a video in 2020 for the global brand called âGUESS Dress try on haul,â where Emsley was seen trying on a number of dresses and outfits from Guessâ collection, while educating viewers and consumers on the material and feel of each outfit.
Her video garnered over 3.7 million views.
BLK Water
As part of the âBeauty Fitness Campaignâ for Blk Water, Emsleyâs content creation and social media campaigns helped garner over $500,000 in direct online sales and over 700,000 video views within 24-hours.
Trending Travel
In partnership with Trending Travel, she frequently travels across the world, vlogging live for her followers and providing travel tips and insights on where to stay and what to do in each of the places she spends time in.
Since the companyâs inception in 2019, Emsley has served as one of the companyâs most valuable social media influencers, helping Trending Travel earn hundreds of thousands of organic followers and interactions as a result of the video and photo content she produces on her travels.
Emsley helped grow Trending Travelâs influencer marketing program during the COVID-19 pandemic, as travel and hospitality desperately relied upon content curation from influencers such as Emsley.
RIU Hotels
In partnership with RIU Hotels Maldives, Emsley has been considered a valuable partner of the globe-spanning luxury hotel and resort chain, garnering additional bookings and sales for actively showcasing the unique features and impressive luxury of the hotel chainâs resorts.
Writing and Creativity
Bethany channels her creativity and passion through photography and design, while actively writing poetry.
Emsley is currently working on a self-help book expected to be published in 2023.
Philanthropy
Emsley has quietly supported many charities over the years, focusing her efforts primarily on cancer awareness and research as well as animal rights.
Her support of cancer charities stems from being personally impacted by the disease.
At an early age, Emsleyâs mother battled skin cancer. Additionally, her grandparents both died from different forms of cancer within 1 year of one another.
Beyond making financial contributions, Emsley has participated in several charity events, such as the Race for Life,[28] where she chose a breast cancer sponsor to support directly.
She has also helped raise money for organizations, including, but not limited to RSPCA Animal Rescue, the largest animal welfare charity in the United Kingdom.[29]
Personal Life
Emsleyâs deep appreciation and love for our beautiful earth fuels her enjoyment for travel, photography, and nature.
Following her negative experiences as a teenage model, Emsley became an outspoken advocate against misogyny/gender bias, the objectification of women, and stigmas towards theadult entertainment industry.
While struggling to attract legitimate advertisers through online content following the proliferation of her nude photos across the internet, Emsley launched anOnlyFans site.
Although extremely lucrative for her, she chose to ultimately shut down the site and develop content centered around mental health struggles, fitness, self-improvement, health & wellness, and spending time in nature.
By breaking through as a mainstream content creator despite the initial setbacks faced following the dissemination of her topless photos, Emsley has amassed a devoted online following through openly addressing how women are not merely defined by their bodies.
Moreover, through her online content, she exemplifies how influencers can redefine themselves and are not limited to remaining in unwanted careers.
Emsley recently formed a forthcoming company called Alstro.com, which epitomizes her persona in culmination with all of her experiences (positive and negative), loves, views, and talents.
The brand will include all-natural skin and body care products, as well as supplements and accessories.
Alstro.com products will focus on nurturing the body from the inside and out, and the initial launch will be online in the United States, U.K. and United Arab Emirates, along with certain retail outlets.
Emsley has incorporated all of her education and experience into a positive platform; having personally used tools such as fitness, writing and bonding with animals to help overcome her personal challenges.