Isabel Pesce Mattos is a 23-year-old passionate entrepreneur now focusing her energies on Lemon, the best way to keep track of your purchases. Prior to that, she lead two Product Teams at Ooyala, the leader in video analytics and monetization. Originally from São Paulo, Brazil, Isabel received degrees in Electrical Engineering & Computer Science, Mathematics, Economics and Sloan School of Management from MIT. Being passionate for both technology and business, she has worked at MIT, Microsoft, Google, Deutsche Bank and has started many different projects. She is a Microsoft, Google and SWE scholar, and has been recognized in several fields including being a finalist of the MIT 100K Executive Summary Competition, a Gordon Engineer, and a Sandboxer. Isabel blogs about entrepreneurship in The Silicon Valley Life. ^[1]