Patronized by the masses during the 1940’s, Bataan Matamis was a locally-made cigarette sold at a cheaper price. It was manufactured by Bataan Cigar & Cigarette Factory in Binondo during an era when smoking was still perceived as acceptable, cool, and refreshing. ^[0]

Unlike other brands of cigarette, Bataan Matamis had no filter so smokers would inhale, puff, and literally spit out loose tobacco. Aside from Bataan Matamis, the company also manufactured other variants such as Bataan Hebra, Bataan Hebra Blanco, and Balintawak Regaliz–all of which were heavily advertised in local magazines and newspapers. ^[0]