Bakareh
Bakareh
Bakareh is a fashion brand concentrating in metal wear.
It was founded by Millie Efraim.
Bakareh began as a series of short films lovingly satirizing fashion photography's relationship with American camp themes, such as the sexually oppressed 1950's suburban housewife, by addressing that humor to women in the Arabic world, where masculine power and feminine marginalization is expressed forthrightly enough to make these maidens' theatrical rebellions not merely exciting, but threatening.
The characters' costumes were received so enthusiastically that as Millie Efraim's focus swayed from fine art to design, this little world of erotic frustration spun out into a line of chainwear and jewelry.
Bakareh designs are produced by hand in the studio for sale to the trade, to the public, and for collaborations with musicians and other artists.
"Bakareh" means virgin in Persian.