Ambient Computing
Ambient Computing
Ambient Computing is a concept and buzzword Google used to describe an ubiquitous, seamless and mainstream experience where customers can access Google services in almost any situation. [1]
Overview
At the 2019 Made by Google hardware event on October 15th 2019, Google announced the concept of ambient computing, a strategy that would make Google services seep into the background of everyday life.
Google's head of hardware, Rick Osterloh said:
"Our vision for ambient computing is to create a single, consistent experience at home, at work or on the go, whenever you need it.
Your devices and services work together and it’s fluid so it disappears into the background."
An example of ambient computing in action is Google's $179 “smart” ear buds called Pixel Buds, which use “adaptive sound” technology automatically adjust the volume proportionately to sounds coming from the user’s environment.
The Google assistant is important for the ambient computing strategy.
Smart voice recorders, facial recognition and gesture control technology are also important tools that fall under the umbrella of ambient computing.
Critics are skeptical of Google's ability to achieve ubiquity since the ambient computing vision would require strong ventures in hardware.
The idea of ambient computing seems neutral, but harbors negative connotations.
It can be seen as a tool for enforcing a surveillance state and since Google has struggled with privacy issues, it could be hard to convice the public to want to use Google services for every part of their daily lives.