Adam Lashinsky is a reporter, author, and business executive.

He is known for his coverage of the tech industry and his inside knowledge within Silicon Valley.

He is currently the Senior Editor-at-Large for *Fortune Magazine *.

Lashinsky joined Fortune in October 2001.

^{[1] [6]} Since 2017, he has been the Executive Editor at their San Francisco headquarters.

^[0]

In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday? The article discussed how Tim Cook (who was a much less known figure at the time) could eventually succeed Steve Jobs as CEO.

^[5]

In addition to being Editor-at-Large, he’s also the co-Chair of Fortune's Brainstorm Tech.

He has moderated debates and has given keynotes speeches.

He has also been a contributor to Fox News since 1991.

Prior to working at Fortune, Lashinsky held several positions in the field of journalism.

He was the Silicon Valley Columnist for Thestreet.com, a reporter for *San Jose Mercury News * (now known as Mercury News) ^[0]

In 2012, Lashinsky published his first book, *Inside Apple: How America's Most Admired--and Secretive--Company Really Works *. ^[3]In it, he reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his team to develop a notable brand, create products, and inspire a cult-like following for its products.

^[2]

Based on numerous interviews, Inside Apple also offers information about how Apple innovates, deals with its suppliers, and is handling the transition into the post-Jobs era.

^[2]

He discusses concepts like the "DRI" (Apple's practice of assigning a "Directly Responsible Individual" to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are invited for a secret retreat with company founder Steve Jobs).

^[2]

In 2017, Lashinsky published his second book: Wild Ride: Inside Uber's Quest for World Domination.

^[4]Similar to how he wrote exclusive insights in his previous book, he provides an insider's look at Uber’s global empire.

It is considered the first account of how Uber became the giant company it is today.

^[4]

Wild Ride traces the origins of Travis Kalanick's ambitions his murky beginnings with Uber.

He also provides an in-depth timeline for how Uber expanded at a rapid pace, drawing on exclusive, in-depth interviews in the process.

Kalanick and many other sources share details about Uber’s internal and external power struggles.

^[4]

In addition, Lashinsky examined its doomed venture into China and Kalanick's furtive fight over self-driving cars.

He also became an Uber driver himself to learn what it’s really like.

^[4]

In 1989, Lashinsky is graduated from the University of Illinois Urbana-Champaign.

He majored in History and Political Science.

^[0]

Adam Lashinsky currently lives in San Francisco with his wife, Ruth Kirschner, and his daughter Leah.

^{[1] [7]}

His idols are mainly writers, including Calvin Trillin and Robert Caro.

^[9]