Adam Ali (09/09/1987) is a fitness vlogger from Toronto, Canada who is known for his I Won't Lose Youtube channel, where he seeks to inspire his audience to reach their fitness goals. His wife is a Youtube personality who goes by the name LaToya Forever. ^{[1] [6]}

Adam launched his online I Won't Lose campaign in 2011, which included his website and Youtube channel. His fitness initiative led to partnerships with health companies like PharmaFreak. He has also secured interviews and media attention from outlets like NBA TV and CBC Television. He has received endorsement offers from Feel Rich, a celebrity fitness initiative started by the son of composer Quincy Jones, Quincy Jones III.

He has a large presence on social media with over 170,000 followers on Instagram. ^[2]

Ali and his wife LaToya Forever gave birth to a daughter named Samia in late 2014. They gave birth to a son named Zayn in 2016 and had a third child in the summer of 2019. The couple met when Adam contact her for a collaboration video in 2011 and they ended up hitting it off. ^{[1] [5]}