The 2004 United States presidential election was the 55th quadrennial presidential election, held on Tuesday, November 2, 2004. Incumbent Republican President George W. Bush defeated Democratic nominee John Kerry, a United States Senator from Massachusetts.

Bush and incumbent Vice President Dick Cheney were renominated by their party with no difficulty. Former Governor Howard Dean emerged as the early front-runner in the 2004 Democratic primaries, but Kerry won the first set of primaries in January 2004 and clinched his party's nomination in March after a series of primary victories. Kerry chose Senator John Edwards of North Carolina, who had himself sought the party's 2004 presidential nomination, to be his running mate.

Bush's popularity had soared early in his first term after the September 11 attacks, but his popularity declined between 2001 and 2004. Foreign policy was the dominant theme throughout the election campaign, particularly Bush's conduct of the War on Terrorism and the aftermath of the 2003 invasion of Iraq. Bush presented himself as a decisive leader and attacked Kerry as a "flip-flopper", while Kerry criticized Bush's conduct of the Iraq War. Domestic issues were debated as well, including the economy and jobs, health care, abortion, same-sex marriage and embryonic stem cell research.

Bush won by a slim margin, taking 50.7% of the popular vote and 286 electoral votes. He swept the South and the Mountain States and took the crucial swing states of Ohio, Iowa, and New Mexico, the latter two being flipped Republican. Although Kerry flipped New Hampshire compared to the previous election, Bush's electoral map expanded numerically. Some aspects of the election process were subject to controversy, but not to the degree seen in the 2000 presidential election. The Florida race this time saw Bush winning with a solid five-point margin, unlike the razor-thin margin of the previous election that was ultimately decided by the United States Supreme Court in the case of Bush v. Gore.

Bush was the first candidate since George H. W. Bush in the 1988 election to also win a majority of the popular vote, as well as the last Republican candidate to have won the popular vote. Bush's victory also marked the first time that the Republican nominee won a presidential election without carrying any state in the Northeastern United States. Bush would serve until 2009 and be succeeded by Barack Obama, whereas Kerry would continue to serve in the Senate and later go on to become the 68th Secretary of State of the United States during Barack Obama's second term.

George W. Bush won the presidency in 2000 after the Supreme Court's decision in Bush v. Gore remanded the case to the Florida Supreme Court, which declared there was not sufficient time to hold a recount without violating the U.S. Constitution.

Just eight months into his presidency, the terrorist attacks of September 11, 2001, suddenly transformed Bush into a wartime president. Bush's approval ratings surged to near 90%. Within a month, the forces of a coalition led by the United States entered Afghanistan, which had been sheltering Osama bin Laden, suspected mastermind of the September 11 attacks. By December, the Taliban had been removed, although a long and ongoing reconstruction would follow.

The Bush administration then turned its attention to Iraq, and argued the need to remove Saddam Hussein from power in Iraq had become urgent. The Iraq issue gave Bush an antagonist to present to the people, (similar but different than that of 2001). Rallying support against a common enemy rather than gaining voters through ideas or policy.^[4] Among the stated reasons were that Saddam's regime had tried to acquire nuclear material and had not properly accounted for biological and chemical material it was known to have previously possessed. Both the possession of these weapons of mass destruction (WMD), and the failure to account for them, would violate the UN sanctions. The assertion about WMD was hotly advanced by the Bush administration from the beginning, but other major powers including China, France, Germany, and Russia remained unconvinced that Iraq was a threat and refused to allow passage of a UN Security Council resolution to authorize the use of force.^[5] Iraq permitted UN weapon inspectors in November 2002, who were continuing their work to assess the WMD claim when the Bush administration decided to proceed with war without UN authorization and told the inspectors to leave the country.^[6] The United States invaded Iraq on March 20, 2003, along with a "coalition of the willing" that consisted of additional troops from the United Kingdom, and to a lesser extent, from Australia and Poland. Within about three weeks, the invasion caused the collapse of both the Iraqi government and its armed forces. However, the U.S. and allied forces failed to find any weapon of mass destruction in Iraq. Nevertheless, on May 1, George W. Bush landed on the aircraft carrier USS Abraham Lincoln, in a Lockheed S-3 Viking, where he gave a speech announcing the end of "major combat operations" in the Iraq War. Bush's approval rating in May was at 66%, according to a CNN–USA Today–Gallup poll.^[7] However, Bush's high approval ratings did not last. First, while the war itself was popular in the U.S., the reconstruction and attempted "democratization" of Iraq lost some support as months passed and casualty figures increased, with no decrease in violence nor progress toward stability or reconstruction. Second, as investigators combed through the country, they failed to find the predicted WMD stockpiles, which led to debate over the rationale for the war.

Bush's popularity rose as a wartime president, and he was able to ward off any serious challenge to the Republican nomination. Senator Lincoln Chafee from Rhode Island considered challenging Bush on an anti-war platform in New Hampshire, but decided not to run after the capture of Saddam Hussein in December 2003.^[8]

On March 10, 2004, Bush officially clinched the number of delegates needed to be nominated at the 2004 Republican National Convention in New York City. He accepted the nomination on September 2, 2004, and retained Vice President Dick Cheney as his running mate. During the convention and throughout the campaign, Bush focused on two themes: defending America against terrorism and building an ownership society. Bush used populist ideals in an attempt to rally citizens behind him in a time of international terror.^[9] The ownership society included allowing people to invest some of their Social Security in the stock market, increasing home and stock ownership, and encouraging more people to buy their own health insurance.^[10]

By summer 2003, Howard Dean had become the apparent front-runner for the Democratic nomination, performing strongly in most polls and leading the pack with the largest campaign war chest. His strength as a fund raiser was attributed mainly to his embrace of the Internet for campaigning. The majority of his donations came from individual supporters, who became known as Deanites, or, more commonly, Deaniacs. Generally regarded as a pragmatic centrist during his governorship, Dean emerged during his presidential campaign as a left-wing populist, denouncing the policies of the Bush administration (especially the invasion of Iraq) as well as fellow Democrats, who, in his view, failed to strongly oppose them. Senator Lieberman, a liberal on domestic issues but a hawk on the War on Terror, failed to gain traction with liberal Democratic primary voters.

In September 2003, retired four-star general Wesley Clark announced his intention to run for the Democratic nomination. His campaign focused on themes of leadership and patriotism; early campaign advertisements relied heavily on biography. His late start left him with relatively few detailed policy proposals. This weakness was apparent in his first few debates, although he soon presented a range of position papers, including a major tax-relief plan. Nevertheless, the Democrats did not flock to support his campaign.

In sheer numbers, John Kerry had fewer endorsements than Dean, who was far ahead in the superdelegate race going into the Iowa caucuses in January 2004. However, Kerry led the endorsement races in Iowa, New Hampshire, Arizona, South Carolina, New Mexico, and Nevada. His main perceived weakness was in his neighboring state of New Hampshire and nearly all national polls. Most other states did not have updated polling numbers to give an accurate placing for Kerry's campaign before Iowa. Heading into the primaries, Kerry's campaign was largely seen as being in trouble, particularly after he fired campaign manager Jim Jordan. The key factors enabling it to survive were when fellow Massachusetts Senator Ted Kennedy assigned Mary Beth Cahill to be the new campaign manager, as well as Kerry's mortgaging his home to lend the money to his campaign (while his wife was a billionaire, campaign finance rules prohibited using one's personal fortune). He also brought on the "magical" Michael Whouley who would be credited with helping bring home the Iowa victory the same as he did in New Hampshire for Al Gore in 2000 against Bill Bradley.

By the January 2004 Iowa caucuses, the field had dwindled down to nine candidates, as Bob Graham had dropped out of the race. Howard Dean was a strong front-runner. However, the Iowa caucuses yielded unexpectedly strong results for Democratic candidates Kerry, who earned 38% of the state's delegates, and John Edwards, who took 32%. Dean slipped to 18% and into third place, while Richard Gephardt finished fourth (11%). In the days leading up to the Iowa vote, there was much negative campaigning between the Dean and Gephardt candidacies.

The dismal results caused Gephardt to drop out and later endorse Kerry. Carol Moseley Braun also dropped out, endorsing Howard Dean. Besides the impact of coming in third, Dean was further hurt by a speech that he gave while at a post-caucus rally. He was shouting over the cheers of his enthusiastic audience, but the crowd noise was being filtered out by his unidirectional microphone, leaving only his full-throated exhortations audible to the television viewers. To those at home, he seemed to raise his voice out of sheer emotion. The incessant replaying of the "Dean Scream" by the press became a debate on whether Dean was victimized by media bias. The scream scene was shown approximately 633 times by cable and broadcast news networks in just four days after the incident, an amount not including talk shows and local news broadcasts.^[11] However, those in the actual audience that day have insisted that they didn't know about the infamous "scream" until they returned to their hotel rooms and saw it on television.^[12]

Kerry had revived his campaign and began using the slogan "Comeback Kerry".

On January 27, Kerry triumphed again, winning the New Hampshire primary. Dean finished second, Clark came in third, and Edwards placed fourth. The largest of the debates was held at Saint Anselm College, where both Kerry and Dean had strong performances.

The following week, Edwards won the South Carolina primary and brought home a strong second-place finish in Oklahoma to Clark. Lieberman dropped out of the campaign the following day. Kerry dominated throughout February and his support quickly snowballed as he won caucuses and primaries, taking in wins in Michigan, Washington, Maine, Tennessee; Washington, D.C.; Nevada, Wisconsin, Utah, Hawaii, and Idaho. Clark and Dean dropped out during this time, leaving Edwards as the only real threat to Kerry. Kucinich and Sharpton continued to run despite poor results at the polls.

In March's Super Tuesday, Kerry won decisive victories in the California, Connecticut, Georgia, Maryland, Massachusetts, New York, Ohio, and Rhode Island primaries as well as in the Minnesota caucuses. Despite having withdrawn from the race two weeks earlier, Dean won his home state of Vermont. Edwards finished only slightly behind Kerry in Georgia, but after failing to win a single state other than South Carolina, he chose to withdraw from the presidential race. Sharpton followed suit a couple weeks later. Kucinich did not leave the race officially until July.

On July 6, Kerry selected Edwards as his running mate, shortly before the 2004 Democratic National Convention was held later that month in Boston. Days before Kerry announced Edwards as his running mate, Kerry gave a short list of three candidates: Sen. John Edwards, Rep. Dick Gephardt, and Gov. Tom Vilsack. Heading into the convention, the Kerry/Edwards ticket unveiled its new slogan: a promise to make America "stronger at home and more respected in the world." Kerry made his Vietnam War experience the convention's prominent theme. In accepting the nomination, he began his speech with, "I'm John Kerry and I'm reporting for duty." He later delivered what may have been the speech's most memorable line when he said, "the future doesn't belong to fear, it belongs to freedom", a quote that later appeared in a Kerry/Edwards television advertisement.

The keynote address at the convention was delivered by Illinois State Senator (and future president) Barack Obama; the speech was well received, and it elevated Obama's status within the Democratic Party.^[13]

There were four other presidential tickets on the ballot in a number of states totaling enough electoral votes to have a theoretical possibility of winning a majority in the Electoral College. They were:

Bush focused his campaign on national security, presenting himself as a decisive leader and contrasted Kerry as a "flip-flopper." This strategy was designed to convey to American voters the idea that Bush could be trusted to be tough on terrorism while Kerry would be "uncertain in the face of danger." Bush (just as his father did with Michael Dukakis in the 1988 election) also sought to portray Kerry as a "Massachusetts liberal", who was out of touch with mainstream Americans. One of Kerry's slogans was "Stronger at home, respected in the world." This advanced the suggestion that Kerry would pay more attention to domestic concerns; it also encapsulated Kerry's contention that Bush had alienated American allies by his foreign policy.

According to one exit poll, people who voted for Bush cited the issues of terrorism and traditional values as the most important factors in their decision.^[15] Kerry supporters cited the war in Iraq, the economy and jobs, and health care.^[15]

Over the course of Bush's first term in office, his extremely high approval ratings immediately following the September 11, 2001, terrorist attacks steadily dwindled, rising only during combat operations in Iraq in spring 2003, and again following the capture of Saddam Hussein in December that same year.^[16]

Between August and September 2004, there was an intense focus on events that occurred in the late-1960s and early-1970s. Bush was accused of failing to fulfill his required service in the Texas Air National Guard.^[17] However, the focus quickly shifted to the conduct of CBS News after they aired a segment on 60 Minutes Wednesday, introducing what became known as the Killian documents.^[18] Serious doubts about the documents' authenticity quickly emerged,^[19] leading CBS to appoint a review panel that eventually resulted in the firing of the news producer and other significant staffing changes.^[20][21]

Meanwhile, Kerry was accused by the Swift Vets and POWs for Truth, who averred that "phony war crimes charges, his exaggerated claims about his own service in Vietnam, and his deliberate misrepresentation of the nature and effectiveness of Swift boat operations compels us to step forward."^[22] The group challenged the legitimacy of each of the combat medals awarded to Kerry by the U.S. Navy, and the disposition of his discharge.

In the beginning of September, the successful Republican National Convention along with the allegations by Kerry's former mates gave Bush his first comfortable margin since Kerry had won the nomination. A post-convention Gallup poll showed the President leading the Senator by 14 points.^[23][24]

Three presidential debates and one vice presidential debate were organized by the Commission on Presidential Debates, and held in the autumn of 2004. As expected, these debates set the agenda for the final leg of the political contest. Libertarian Party candidate Michael Badnarik and Green Party candidate David Cobb were arrested while trying to access the debates. Badnarik was attempting to serve papers to the Commission on Presidential Debates.

On October 29, four days before the election, excerpts of a video of Osama bin Laden addressing the American people were broadcast on al Jazeera. In his remarks, bin Laden mentions the September 11, 2001 attacks and taunted Bush over his response to them. In the days following the video's release, Bush's lead over Kerry increased by several points.^[37]

Source (Electoral and Popular Vote): Federal Elections Commission Electoral and Popular Vote Summary ^[126] Voting age population: 215,664,000

Percent of voting age population casting a vote for president: 56.70%

(a) One faithless elector from Minnesota cast an electoral vote for John Edwards (written as John Ewards) for president.^[40] (b) Because Arrin Hawkins, then aged 28, was constitutionally ineligible to serve as vice president, Margaret Trowe replaced her on the ballot in some states. James Harris replaced Calero on certain other states' ballots.

The following table records the official vote tallies for each state as reported by the official Federal Election Commission report ^[127] . The column labeled "Margin" shows Bush's margin of victory over Kerry (the margin is negative for states and districts won by Kerry).

Although Guam has no votes in the Electoral College, they have held a straw poll for their presidential preferences since 1980. In 2004, the results were Bush 21,490 (64.1%), Kerry 11,781 (35.1%), Nader 196 (0.58%) and Badnarik 67 (0.2%).^[41]

★Maine and Nebraska each allow for their electoral votes to be split between candidates. In both states, two electoral votes are awarded to the winner of the statewide race and one electoral vote is awarded to the winner of each congressional district. The following table records the official presidential vote tallies for Maine and Nebraska's congressional districts.^[42][43]

Red font color denotes those won by Republican President George W. Bush; blue denotes states won by Democrat John Kerry.

States where margin of victory was under 1% (22 electoral votes):

States where margin of victory was more than 1% but less than 5% (93 electoral votes):

States where margin of victory was more than 5% but less than 10% (149 electoral votes):

Bush received 62,040,610 popular votes compared to Kerry's 59,028,444.

Because of a request by Ralph Nader, New Hampshire held a recount. In New York, Bush obtained 2,806,993 votes on the Republican ticket and 155,574 on the Conservative Party ticket. Kerry obtained 4,180,755 votes on the Democratic ticket and 133,525 votes on the Working Families ticket. Nader obtained 84,247 votes on the Independence ticket, and 15,626 votes on the Peace and Justice ticket.

Note also: Official Federal Election Commission Report ^[128] , with the latest, most final, and complete vote totals available.

Source: FEC^[44]

One elector in Minnesota cast a ballot for president with the name of "John Ewards" [sic] written on it.^[45] The Electoral College officials certified this ballot as a vote for John Edwards for president. The remaining nine electors cast ballots for John Kerry. All ten electors in the state cast ballots for John Edwards for vice president (John Edwards's name was spelled correctly on all ballots for vice president).^[46] This was the first time in U.S. history that an elector had cast a vote for the same person to be both president and vice president.

Electoral balloting in Minnesota was performed by secret ballot, and none of the electors admitted to casting the Edwards vote for president, so it may never be known who the faithless elector was. It is not even known whether the vote for Edwards was deliberate or unintentional; the Republican Secretary of State and several of the Democratic electors have expressed the opinion that this was an accident.^[47]

New York's initial electoral vote certificate indicated that all of its 31 electoral votes for president were cast for "John L. Kerry of Massachusetts" instead of John F. Kerry, who won the popular vote in the state.^[48] This was apparently the result of a typographical error, and an amended electoral vote certificate with the correct middle initial was transmitted to the President of the Senate prior to the official electoral vote count.^[49]

With the completion of the 2000 census, Congressional reapportionment took place, moving some representative districts from the slowest growing states to the fastest growing. As a result, several states had a different number of electors in the U.S. Electoral College in 2004 than in 2000, since the number of electors allotted to each state is equal to the sum of the number of Senators and Representatives from that state.

The following table shows the change in electors from the 2000 election. Red states represent those won by Bush; and blue states, those won by both Gore and Kerry. All states except Nebraska and Maine use a winner-take-all allocation of electors. Each of these states was won by the same party in 2004 that had won it in 2000; thus, George W. Bush received a net gain of seven electoral votes due to reapportionment while the Democrats lost the same amount.

(This table uses the currently common Red→Republican, Blue→Democratic color association, as do the maps on this page. Some older party-affiliation maps use the opposite color-coding for historical reasons.)