Tatratea
Tatratea
Type | Liqueur |
---|---|
Manufacturer | Karloff |
Country of origin | Slovakia |
Introduced | 2003 |
Variants | Tatratea 22%, 32%, 42%, 52% Original, 62%, 72% |
Website | tatratea.com |
Tatratea is a tea-based herbal liqueur, made by Karloff and originated in the High Tatra Mountains. [11] Its most-popular drink is Tatratea 52% Original with more than 500,000 bottles sold every year. It is a liqueur range composed of black & white teas, herbs and natural fruit extracts. The Tatratea product family offers 11 flavours, all differing in alcohol by volume. [22] [26]
Type | Liqueur |
---|---|
Manufacturer | Karloff |
Country of origin | Slovakia |
Introduced | 2003 |
Variants | Tatratea 22%, 32%, 42%, 52% Original, 62%, 72% |
Website | tatratea.com |
History
Originally known as Tatranský čaj, the Tatratea brand originates in lodges set in the high altitudes of the High Tatra Mountains.
An old custom is that visitors to chalets high in the Tatra Mountains were welcomed in from the cold with hot herbal tea doused in a concentrated alcohol.
This hot herbal tea formed the base for Tatratea.
Tatratea brand was founded at the beginning of 2003 by Ján Semaňák after he decided to supply the tea in Slovakia.
At the end of 2003, after one year of development, the first Tatratea liqueur was launched in the market.
[34] Sales figures being promising, Ján Semaňák began, the next year, large-scale production.
Tatratea became a six-flavour lineup and is now considered a Slovak national drink.
The whole liqueur range is distributed in more than a dozen countries.
Varieties
1st series (tea based)
Tatratea 22% Coconut
Tatratea 22% Coconut is one of the lowest alcohol content spirit of the whole Tatratea liqueur range. A 44 proof spirit launched at the beginning of the year 2012; the last Tatratea addition.
Key Description:
Main Ingredients : Association of natural coconut extracts, light white tea
Appearance : Bright, Golden Colour
Tatratea 32% Citrus
Tatratea 32% Citrus is designed, according to Tatratea, for “soccer moms and an older crowd,” considering its “paltry” 64 proof makeup. [20]
Key Description:
Main Ingredients : Expression of lime and lemon flavours in a black tea-fruity liqueur
Appearance : Bright, intense and glowing amber
Tatratea 42% Peach & White
Tatratea 42% Peach and White, with 84 proof, is probably the sweetest liqueur of Tatratea range.
A frequently used spirit in fruity cocktails.
Key Description:
Main Ingredients : Combination of white tea and natural peach extracts
Appearance : Bright, Golden Colour
Tatratea 52% Original
Tatratea 52% Original is the brand original expression.
A 104 proof best-seller with more than 500 000 bottles sold every year in Europe.
Key Description:
Main Ingredients : Concentrate from herbs, premium black tea and raspberries fruit essences
Appearance : Rich and warm amber with a mahogany hue
Tatratea 62% Forest Fruit
Key Description:
Main Ingredients : Concentrate fortified with premium black tea and forest fruit flavours
Appearance : Warm amber hue with a deep red glow
Tatratea 72% Outlaw
Tatratea 72% Outlaw is the same composition as the 52% but with less sugar and more alcohol in it.
Key Description:
Main Ingredients : Enriched by extracts from cinchona
Appearance : Rich and warm amber with a mahogany hue
2nd series (fruit based)
Tatratea 17% Milk & Tea
Made of cream and Tatratea 52% Original.
Tatratea 27% Acai & Aronia
Enriched with aronia and acai extracts.
Acai is a berry growing on palm trees in the region of the Amazon rainforest with a taste similar to a mixture of forest fruit and chocolate.
Aronia is a fruit with a slightly astringent flavor.
Tatratea 37% Hibiscus & Red tea
Enriched with red tea, hibiscus and sour cherry extracts.
Hibiscus is a plant native to the tropical parts of Asia: it has high edible flowers and is suitable for the preparation of tea with a slightly sour taste and a beautiful ruby color.
3rd series (herbal based)
Tatratea 35% Herbal tea digestif
Tea-based herbal digestif with no added sugar, sweetened with extracts from raisins, figs and stevia.
It contains extracts from more than 30 herbs, primarily milk thistle, elderflower and yarrow.
Tatratea 35% Tea bitter
Tea-based herbal bitter with no sugar added, sweetened with extracts from raisins, figs and stevia.
It is made from extracts of more than 30 herbs, especially wormwood, gentian and motherwort.
Awards
This is a list of prizes displayed on Tatratea packaging:
International Spirits Challenge – Commended & bronze medal 2010, London [10]
Grand Prix Award Winner – SIAL Trends & Innovations - Best Drink 2010, Paris [15] [19]
European Design – Ed Awards Winner 2010, Rotterdam [23]
Reddot Design Award – Winner 2010, Essen [27]
Pentawards – Gold Award 2010, Shanghai [1]
Beverage Testing Institute – Bronze Medal 2010, Chicago [8]
ITQI Superior Taste Award 2011, Brussels [18]
San Francisco World Spirits Competition – Gold and Silver Medals 2011, San Francisco [21]
Danubius Gastro – Gold Medal 2012, Bratislava [24]