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Snowcem Paints

Snowcem Paints

Snowcem Paints is a leading manufacturer of exterior cement-based masonry paint in India. Established in Mumbai in 1969,It launched several new products by 2008,and sustained growth of the construction industry in India and the launching of new products has seen the company retain its independence. Currently Amit Sahai, a well known name in ceramic and paint industry has joined the company as executive director and will try to initiate the growth of the company. [2] [3] [4]

Snowcem Paints
Type
Private
Founded1959[1]
HeadquartersMumbai, Maharashtra, India
Key people

G. LELLINGTON, founder

AMIT SAHAI, CEO[2]
WebsiteOfficial Website
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History

Snowcem began manufacturing exterior paints and coatings for the Indian market in 1959, having been established in Mumbai in that year by George Lillington. [3] Snowcem launched the Sandtex brand in 1969, which had strong sales in the European market. In 2002–3 the company was the largest manufacturer of cement paint in India, enjoying between 25–30 per cent of the national market share in this type of powder paint to which water is added, and had attracted the acquisitive attentions of Asian Paints and Berger Paints India. [2] [4] [5] By 2008, however, the company had retained its independence and launched new products to augment its traditional reliance upon cement paint, including external acrylic emulsions and other liquid paints. [3]

Products

Snowcem relies heavily upon the manufacture of water-based paints.

Cement paints for application to brickwork, blockwork and concrete are often supplied in the form of fine powder, to which a quantity of water is added immediately before use.

[-1] After formation in 1959, the products Impermo, Hardcrete, Cemprover, Cemix, Snowfilla and Snowsol were successfully introduced into the Indian market between 1963 and 1969.

In the 1970s, Sandtex Matt, an exterior liquid coating in Europe, was launched and met with notable success.

Two new products were launched in 1997 - premium quality Snowcryl XT, a pure acrylic base smooth exterior finish and Impermo, an integral cement waterproofing compound, in liquid form.

1999 saw three new products introduced: Uni-gloss, a multi-surface paint system, Trump, a smooth exterior emulsion paint and Snowplast, an acrylic finishing plaster for interiors. In 2008, having avoided acquisition earlier in the decade, Snowcem launched SnowDecor, a range of texture finish products, as well as the acrylic emulsions Snowcryl and Allrounder. [3]

In addition to its manufacturing base in Mumbai, Snowcem has facilities at Gotan, Sinnar near Nashik, and at Gummidipundi near Chennai in Tamil Nadu. [4]

References

[1]
Citation Linken.wikipedia.orgThe original version of this page is from Wikipedia, you can edit the page right here on Everipedia.Text is available under the Creative Commons Attribution-ShareAlike License.Additional terms may apply.See everipedia.org/everipedia-terms for further details.Images/media credited individually (click the icon for details).
Jul 26, 2016, 11:46 PM
[2]
Citation Linksnowcempaints.comLink on snowcempaints.com
Jul 26, 2016, 11:46 PM
[3]
Citation Linkthehindubusinessline.com"Asian Paints eyes buys; `talking to Snowcem'"
Jul 26, 2016, 11:46 PM
[4]
Citation Linkindiaprwire.com"Snowcem Paints Launches Three New Products"
Jul 26, 2016, 11:46 PM
[5]
Citation Linkdomain-b.com"Berger Paints deal to acquire Snowcem paints business called off"
Jul 26, 2016, 11:46 PM
[6]
Citation Linkhinduonnet.com"The Hindu Business Line : Berger to buy Snowcem paints business — Due diligence process to be taken up soon"
Jul 26, 2016, 11:46 PM
[7]
Citation Linkepms-supplies.co.ukSnowcem paint, information sheet
Jul 26, 2016, 11:46 PM
[8]
Citation Linkeveripedia-storage.s3.amazonaws.comSnowcem Paints
Jul 26, 2016, 11:46 PM