Malcolm Westley CasSelle, currently is Strategic Advisor at WAX and formerly CIO of OPSKins and President of WAX (Worldwide Asset eXchange), a decentralized platform for the development of secure and transparent in-game virtual item exchanges on the blockchain, created by OPSkins. [8]

He has recently appeared on television talking about this project. [27] [26]

Prior to WAX, CasSelle was an international entrepreneur and Chief Technology Officer (CTO) and President of New Ventures at tronc, Inc. (formerly Tribune Publishing). Prior to tronc, Inc., he was Senior Vice President and General Manager, Digital Media of SeaChange International. He joined SeaChange International in 2015 as part of the company's acquisition of Timeline Labs, where he served as CEO. Previously, CasSelle led startups in the digital industry, including MediaPass, Xfire and Groupon's joint venture with Tencent in China.

He has also been an active early stage investor in companies including Facebook, Zynga, and most recently Bitcoin-related companies. [1]

He has written a number of blog posts on his current projects in cryptocurrency. [21]

Blockchain and Cryptocurrency

Gif of Malcolm having a conversation at the IAB Annual Leadership Meeting.

CasSelle entered the blockchain, bitcoin and other cryptocurrency ecosystem in late 2012. He was a partner in numerous early bitcoin mining projects and invested extensively in companies such as BTC China (BTCC), Blockchain Capital Partners (BCAP), GoCoin, and numerous others. He was also an early investor in the first ICO's for smart contract applications, MasterCoin and OMNI.


CasSelle holds a bachelor's degree from MIT and a master's degree from Stanford University, both in Computer Science. He speaks Japanese and Mandarin.


CasSelle formerly served as Senior Vice President and General Manager, Digital Media of SeaChange International. Preceding SeaChange, he was CEO of MediaPass, an online paywall solution designed to generate subscription-based revenues for digital content. He also served as CEO of Xfire, a global social network for core video game players with over 22 million registered users. As director of Hong Kong-based Capital Union Investments, he managed private direct investments into late-stage web companies. He was also a top executive at Groupon’s joint venture with Chinese instant messaging and gaming giant Tencent . He co-founded NetNoir, the first outside company to be accepted into the AOL Greenhouse Program, and Pacific Century CyberWorks (PCCW), a publicly traded telco service provider based in Hong Kong.

Early Life

Born and raised in the city of Allentown, Pennsylvania in Lehigh County, Pennsylvania. His great grandfather was Walter William Henry Casselle (1882 - 1956), a beloved man from Philadelphia known in the middle class community at the time for being a very smart, business savvy, and a charismatic person who worked really hard. He helped both his community and his family grow. During his lifetime, he was quoted in the Philadelphia newspapers speaking about the community.

Malcolm's grandfather was a well-known barber named, John "Jack" T Casselle. He would go on to have two wives. His first wife was Bernice Constance Smith Casselle who died when she was barely 25 years old. She left behind three daughters.

He attended Southern Lehigh High School.