In 2013, Joe’s Jeans brand signed an agreement to acquire Hudson Jeans for the sum of 97.6 million dollars. Hudson Jeans' CEO; Peter Kim remained as head of the company and also became a member of the board of directors at Joe’s Jeans.   
Products and services
Hudson Jeans offers denim line of designer jeans with trademark triangular back pockets, and a Union Jack logo. Customers known to wear Hudson Jeans include Cara Delevingne and Britney Spears.     Hudson Jeans also worked with Georgia May Jagger as one of the brand's model.    
The jeans can be purchased at high end department stores, such as Nordstrom , and prices range from $150 to $300 per pair. Hudson Jeans is also launching a new couture denim line that features high end recycled hand made jeans with an average price tag of over $900. The new face of the fashion line is British model Georgia May Jagger .