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Contentful is a cloud-based API for content, co-founded by Sascha Konietzke and Paolo Negri, that officially launched in May 2014. [1] [2] It is a presentation agnostic platform which distributes content across any device or application by using RESTful APIs. [1] [2]

Contentful GmbH
IndustryContent Management, Software
  • Sascha Konietzke
  • Paolo Negri
Key people
  • Sascha Konietzke (CEO)
  • Paolo Negri (CTO)


  • The company created StorageRoom, a first version of the product, in 2011 [1]

  • The company received an undisclosed amount of funding from Balderton Capital and Point Nine Capital in June 2013 [3]

  • A beta version of Contentful was released on June 26, 2013 as the successor to StorageRoom. [4]

  • On this day an Advisory Board was also announced. [4]

  • Adam Wiggins, co-founder of Heroku, joined the Advisory Board in May 2014. [5]

  • General availability of Contentful announced 13 May 2014. [2]

How it Works

Editors manage content in a web-based editing interface.

[6] Developers load the content through the global Content Delivery API into custom presentation layers on any platform (native mobile and tablet apps, connected vehicles, smart-watches or regular websites).

[6] [7]

Pricing Model

Contentful is a SaaS company which earns its revenues by following a freemium model.

Users have limited access to the service free of charge until they hit limits, after which they must pay monthly for extra access.


Advisory Board

  • Adam Wiggins - co-founder of Heroku

  • Daniel Heaf - Chief Digital Officer at BBC Worldwide

  • Karen Mcgrane - CEO of Bond Art + Science

  • Todd Tran - Head of Advertising EMEA & APAC at Rovio

  • Francesco Cesarini - Founder & Technical Director at Erlang Solutions

  • Michael Wolfe - Former EIR Benchmark / Serial entrepreneur

  • Alexander Bruehl - Former Partner at Atlas Capital


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