Based in Pearland, Texas, Meyer started her YouTube channel in December 2010, mainly made videos about her own personal paranormal experiences and trips to graveyards. She later transitioned her vlogs to be more centralized on subjects about fashion and make-up, as well as a series called "Does This Thing Really Work?" which tests out "As Seen on TV" products where she uses and then reviews them in a video. Meyer refers to her followers as her "Swamp Family".
On June 6, 2016, Meyer globally released her Swamp Queen make-up collection in collaboration with Tarte Cosmetics. The collection was sold at several leading cosmetics stores, such as Macy's, Ulta and Sephora, and included an eyeshadow palette and two lipsticks.