In 2009, 123Greetings launched its Studio platform wherein artists and visualizers from the worldwide community can create, upload and showcase their card creations on its website.
In 2009, 123Greetings was named the "best e-greeting website" by the "Festival Greetings Diwali" community.
 The website was additionally named by Digital Trends as one of the most stable e-greeting websites, along with Hallmark and E-Cards.com  and tenth in the Top 10 Websites for Free Ecards by About.com.  It was additionally reviewed and named as one of the best websites for e-greetings by Yahoo! and Squidoo.   In 2009, 123Greetings.com was ranked second in Alexa.com's Movers & Shakers list, and 71st largest website on Valentine's Day that same year. 
The website had over 95 million unique users in the 2012 fiscal year, with e-cards sent from 230 different countries.
In 2014, the company additionally launched 123invitations.com, a free website for creating online invitations for parties, public events etc. Compete.com reported that 123greetings.com received over 697,740 unique visitors in July 2015.