- Managing Oneself by Peter Drucker:
Tai Lopez's review of the book discusses Drucker's use of "feedback analysis" to break one's "simple psychological denial" and take better control of one's life. In Lopez's words:
Feedback analysis is just a fancy way of saying that, instead of just using our gut feeling, we should instead test ourselves based on ACTUAL past successes and failures.
- Evolutionary Psychology: The New Science Of The Mind by David Buss
- How to Win Friends and Influence People by Dale Carnegie
Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger:
Tai Lopez's vlog on "How Arnold Schwarzenegger Got Everything He Wanted in Life" (circa 2014)
Lopez says in one of his YouTube vlogs that, "In many ways, this book is one of the best books he's ever read." He points out Arnold's idea instilled by his parents at an age as early as 5 years old: to be rewarded, it had to be earned through "sets and repetitions." In a blog post, he alludes to a German saying he learned when he lived with the Amish community in his early 20's, which translates to:
When you have something hard to do, just jump right in, and the next thing you know you will be done.
- The Selfish Gene by Richard Dawkins:
In 2014, Tai wrote in his blog considers this book "one of the 5 most important books that every human should read." He writes:
The question of selfishness vs. unselfishness is at the core of every major decision you will ever make.
- The Lessons of History by Will Durant & Ariel Durant
- Kon-Tiki by Thor Heyerdahl
- Civilization and Its Discontents by Sigmund Freud
- When I Stop Talking, You'll Know I'm Dead by Jerry Weintraub
- The Story of the Human Body by Daniel Lieberman
- The ONE Thing by Gary Keller
- Riveted by Jim Davies
- The Greatest Minds and Ideas of All Time by Will Durant
- The Complete Story of Civilization by Will Durant
- Made in America: My Story by Sam Walton
- The Decision Book: Fifty Models of Strategic Thinking by Mikael Krogerus
- Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger by Peter D. Kaufman
- Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation by Jay Samit
- A Few Lessons for Investors and Managers by Warren Buffett
- Michael Jordan: The Life by Roland Lazenby
- All Quiet on the Western Front by Erich Maria Remarque
- The Happiness Hypothesis by Jonathan Haidt
- Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss
- Awaken the Giant Within by Tony Robbins
- The Hiltons: the True Story of an American Dynasty by J. Randy Taraborrelli
- Grinding it Out: The Making of McDonald's by Ray Croc
- The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
- Inheritance by Sharon Moalem
- Why Beautiful People Have More Daughters by Alan S. Miller and Satoshi Kanazawa
- Social: Why Our Brains Are Wired to Connect by Matthew Lieberman
- Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
- The Theory of Everything by Stephen Hawking
Contagious: Why Things Catch On by Jonah Berger
Jonah Berger: "Contagious: Why Things Catch On" (via Talks at Google)
- Misbehaving: The Making of Behavioral Economics by Richard Thaler
- Berkshire Hathaway: Letters to Shareholders 1965 - 2016 by Warren Buffett and Max Olson
- Attached: The New Science of Adult Attachment and How it Can Help You Find - and Keep - Love by Amir Levine and Rachel Heller
- President Me: The America in My Head by Adam Corolla
- Born to Run by Christopher McDougall
- Dollars and Sex: How Economics Influences Sex and Love by Marina Adshade
- The Wealth and Poverty of Nations: Why Some Are So Rich and Some So Poor by David Landes
- An Autobiography: The Story of My Experiments with Truth by Mohandas Gandhi
- The Omnivore's Dilemma: A Natural History of Four Meals by Michael Pollan
- The Old Man and the Sea by Ernest Hemingway
- Switch: How to Change Things When Change Is Hard by Chip & Dan Heath
- The Millionaire Next Door by Thomas J. Stanley
- Holy Cows & Hog Heaven: TheFood Buyers Guide to Farm Friendly Food by Joel Salatin
- The Evolution of Desire: Strategies of Human Mating by David Buss
- Lying (book) by Sam Harris
- Eat the Yolks by Liz Wolfe
- The Moral Landscape: How Science Can Determine Human Values by Sam Harris
- I Am Ozzy by Ozzy Osbourne
- The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith (author)
- The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen
- Willpower: Rediscovering the Greatest Human Strength by Roy Baumeister & John Tierney
- The Essential Drucker by Peter Drucker
- Beyond Religion: Ethics for a Whole World by Dalai Lama
- No One Understands You and What to Do about It by Heidi Grant Halvorson
- Anxious: Using the Brain to Understand and Treat Fear and Anxiety by Joseph LeDoux
- Hatching Twitter by Nick Bilton
- The Magic of Thinking Big by David Schwartz
- Influence: The Psychology of Persuasion by Robert B. Cialdini
- Compelling People: the Hidden Qualities That Make Us Influential by John Neffinger & Matthew Kohut
- Personality Psychology: Domains of Knowledge about Human Nature by Randy J. Larsen and David Buss
- Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser
- King of Capital: The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone by David Carey
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey Moore
- Cosmos by Carl Sagan
- Anthropology by Carol R. Ember, Melvin Ember & Peter Peregrine
- How Google Works by Eric Schmidt
- Screw It, Let's Do It: Lessons in Life and Business by Richard Branson
- The Seven Habits of Highly Effective People by Stephen R. Covey
- Where Good Ideas Come From by Steven Johnson
- King Rat by James Clavell
- The Art of Strategy: A Game Theorist's Guide to Success in Business and Life by Avinash Dixit and Barry Nalebuff
- Alaska by James A. Michener
- The Art of War by Sun Tzu
- The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value by John Sviokla & Mitch Cohen
- Bounce: The Myth of Talent and the Power of Practice by Matthew Syed
Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow
"Subliminal: How Your Unconscious Mind Rules Your Behavior" (by Leonard Mlodinow at Talks @ Google)
- Socrates: A Man for Our Times by Paul Johnson
- Plowman's Folly by Edward Faulkner
- Mother Teresa: A Complete Authorized Biography by Kathryn Spink
- Great by Choice by James C. Collins & Morten Hansen
- The Winter Effect by Ian Robertson
- The Snowball: Warren Buffett and the Business of Life by Alice Schroeder
- The Story of Philosophy: The Lives and Opinions of the Greater Philosophers by Will Durant
- Five Easy Decades: How Jack Nicholson Became the Biggest Movie Star in Modern Times by Dennis McDougal
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner
Steven Levitt talks about Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (via C-SPAN, circa 2005)
- Fooled by Randomness: The Hidden Role of Change in Life and in the Markets by Nassim Nicholas Taleb
- Guns, Germs, and Steel: The Fates of Human Societies by Jared Diamond
- Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
- The Last Season: A Team in Search of Its Soul by Phil Jackson
- A Brief History of Time: From the Big Bang to Black Holes by Stephen Hawking
- Principles of Economics by N. Gregory Mankiw
- SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance by Steven D. Levitt & Stephen J. Dubner
- Tested Advertising Methods by John Caples
- Smart Pricing by Jagmohan Raju & Z. John Zhang
- How to Get Rich by Felix Dennis
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Oren "The Triggerman" Klaff on London Real talking about his ideas in Pitch Anything
- Confessions of an Advertising Man by David Ogilvy
- How to Be a Billionaire: Proven Strategies from the Titans of Wealth by Martin S. Fridson
- Wheat Belly: Lose the Wheat, Lose the Weight, and Find Your Path Back to Health by William Davis
- Quality Pasture: How to Create It, Manage It, and Profit from It by Allan Nation
- Human Resource Management by Robert L. Mathis & John H. Jackson
- 88 The Narrow Road: A Brief Guide to the Getting of Money by Felix Dennis
- The World Until Yesterday: What Can We Learn from Traditional Societies? by Jared Diamond
How Not to Be Wrong: The Power of Mathematical Thinking by Jordan Ellenberg
- Working Together: Why Great Partnerships Succeed by Michael D. Eisner
- The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It by Michael Gerber
- Speed Reading for Dummies by Richard Sutz
- Chesapeake by James A. Michener
- The Grapes of Wrath by John Steinbeck
- The Pillars of the Earth by Ken Follett
- Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi
- From My Experience by Louis Bromfield
- Storm of Steel by Ernst Jünger
Tribes by Seth Godin
Seth Godin's TED Talk: "The Tribes We Lead"; he argues that the Internet has ended mass marketing and revived tribes (a human social unit from the distant past)
- The Complete Sherlock Holmes by Sir Arthur Conan Doyle
- On Wings of Eagles by Ken Follett
- The Time Machine and the Invisible Man by H.G. Wells
- Bottomfeeder: How to Eat Ethically in a World of Vanishing Seafood by Taras Grescoe
- The Four Pillars of Investing: Lessons for Building a Winning Portfolio by William J. Bernstein
- Five Acres and Independence: A Handbook for Small Farm Management by M.G. Kains
- Why Grassfed Is Best! by Jo Robinson (journalist)
- Fall of Giants by Ken Follett
- Empire of the Summer Moon by S.C. Gwynne
- Secret Millionaires Club: Warren Buffett's 26 Secrets to Success in the Business of Life by Andy Heyward & Amy Heyward
- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
- J.R. Simplot: A Billion the Hard Way by Louie Attebery
- Papillon by Henri Charrière
- Trump: How to Get Rich by Donald Trump
- A Night to Remember by Walter Lord
- The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
- The Last Kingdom by Bernard Cornwell
- The Call of the Wild by Jack London
- White Fang by Jack London
- The Richest Man in Babylon by George S. Clason
- Grandfather (book) by Tom Brown, Jr.
- The Incredible Colonel by Colonel Harland Sanders
- The Spirit to Serve: Marriott's Way by J.W. Marriott & Kathi Ann Brown
- Players First: Coaching from the Inside Out by John Calipari
- Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz
- Watership Down by Richard Adams
- Life without Limits by Nick Vujicic
- Over the Edge of the World: Magellan's Terrifying Circumnavigation of the Globe by Laurence Bergreen
- Amish Society by John A. Hostetler
- The Mystery Method: How to Get Beautiful Women in to Bed by Erik von Markovik (aka Mystery)
- The Republic by Plato
- Beyond Tallulah: How Sam Wyly Became America's Boldest Big-Time Entrepreneur by Dennis Hamilton
- Nutrition and Physical Degeneration by Weston A. Price
- Why We Buy: The Science of Shopping by Paco Underhill
- Listen out Loud: A Life in Music - Managing McCartney Madonna, and Michael Jackson by Ron Weisner
- The Honest Truth about Dishonesty: How We Lie to Everyone - Especially Ourselves by Dan Ariely
- Chicken Tractor: The Permaculture Guide to Happy Hens and Healthy Soil by Andy Lee & Pat Foreman
- The Old West by D.W. Torrance
- The Killing of Crazy Horse by Thomas Powers
- The Unsettling of America: Culture and Agriculture by Wendell Berry
- Brave New World by Aldous Huxley
- Million Dollar Selling Techniques by the Million Dollar Round Table Center for Productivity
- Dead Wake: The Last Crossing of the Lusitania by Erik Larson
- Outlaw Platoon by Sean Parnell
- A Moveable Feast by Ernest Hemingway
- Gray Work: Confessions of an American Paramilitary Spy by Jamie Smith (author)
- Business Adventures: Twelve Classic Tales from the World of Wall Street by John Brooks
- Seriously...I'm Kidding by Ellen DeGeneres
- Think and Grow Rich: The Practical Steps to Transforming Your Desires into Riches by Napoleon Hill
- The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni
- 10 Reasons You Feel Old and Get Fat by Frank Lipman
- Undisputed Truth by Mike Tyson
- Killing Jesus: A History by Bill O'Reilly
- Improbably Destinies: Fate, Chance, and the Future of Evolution by Jonathan B. Losos
- The Resilience Breakthrough: 27 Tools for Turning Adversity into Action by Christian Moore
- Unspun: Finding Facts in a World of Disinformation by Brooks Jackson & Kathleen Hall Jamieson
- Missing Microbes: How the Overuse of Antibiotics Is Fueling Our Modern Plagues by Martin J. Blaser
- The One Minute Sales Person by Spencer Johnson & Larry Wilson
- Moster: The Autobiography of an L.A. Gang Member by Sanyika Shakur
- Spark: How to Lead Yourself and Others to Greater Success by Angie Morgan, Courtney Lynch & Frederick W. Smit
- Leadership and Self-Deception: Getting out of the Box by the Arbinger Institute
- The Resilience Factor: 7 Keys to Finding Your Inner Strength and Overcoming Life's Hurdles by Karen Reivich & Andrew Shatte
- Activate Your Brain: How Understanding Your Brain Can Improve Your Work - and Your Life by Scott G. Halford
- Rich20Something: Ditch Your Average Job, Start an Epic Business, and Score the Life You Want by Daniel DiPiazza
- Bouncing Back: Rewiring Your Brain for Maximum Resilience and Well-Being by Linda Graham
- No Limits: Blow the Cap off Your Capacity by John C. Maxwell
- Love & Respect: The Love She Most Desires; The Respect He Desperately Needs by Emerson Eggerichs
- Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld & Jason Mendelson
- Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson
- Million Dollar Habits: Proven Power Practices to Double and Triple Your Income by Brain Tracy
- Beyond Mars and Venus: Relationship Skills for Today's Complex World by John Gray
- Intercultural Communication: A Contextual Approach by James W. Neuliep
- The Art of Living Consciously: The Power of Awareness to Transform Everyday Life by Nathaniel Branden
Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence by Rick Hanson
Hardwiring happiness: Dr. Rick Hanson at TEDxMarin (circa 2013)
- The Little Big Small Business Book by Micah Fraim
- Personality Psychology: Domains of Knowledge about Human Nature by Randy J. Larson and David Buss
- F My Life by Maxime Valette
In his list, Tai Lopez includes multiple books written by the same author, including:
- David Buss (4)
- Stephen J. Dubner (2)
- Will Durant (4)
- Ken Follett (3)
- Warren Buffett (2)
- Felix Dennis (2)
- Jared Diamond (2)
- Peter Drucker (2)
- Seth Godin (2)
- Sam Harris (2)
- Stephen Hawking (2)
- Ernest Hemingway (2)
- Steven Johnson (2)
- Steven D. Levitt (2)
- Jack London (2)
- James A. Michener (2)
- Nassim Nicholas Taleb (2)
Other Tai Lopez Book Recommendations
Tai Lopez has also reviewed and recommended other books that are not on his main list. He has uploaded book reviews of several books, many of which he recorded on video and uploaded on his YouTube channel. He discussed these books individually as his "Book of the Day."
"How You Can Be A Smart Investor": Lopez gives a review on The Intelligent Investor
Most people are always working for money, and money never works for them. [...] How much money are you making in a job if you're making $20/hour? If you make $20/hour, you make about $40,000/year. But imagine if you made $20/hour but [for] 24 hours/day. [...] Now you're making over $100,000/year.
So, the first rule is money's got to work for you, not just in a job.
The second thing is - and what's big in [The Intelligent Investor] - whenever you invest your money, make sure there's what's called a margin of safety. That means, if you think it's barely a good investment [...] and you think there's a 50/50 chance that it's going to be a good investment, don't do it... because things don't work out as well as you think. You basically only want things that are home runs.
The Airbnb Story: How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies by Leigh Gallagher
Lopez's discusses the concept of "turning your mess into your message" in a 2-minute review of The Airbnb Story
So, [Brian Chesky and Joe Gebbia] had a problem. They moved from the East Coast to San Francisco. They had a thousand dollars in their bank account, and rent was coming up; it was 1500 bucks. Huge problem: they can't pay their bills.
What do most people do? They whine, complain and give up.
What did these guys do? They got creative. They said there's a conference in town - they looked up, they found out there were some conferences in town - they said, "What if we rent out some air mattresses in our little apartment here? What if we could generate enough money to pay our bills to pay the full $1500 rent?"
Tuff Juice: My Journey from the Streets to the NBA by Caron Butler
How do you rise out of your circumstances? So many of us didn't grow up with the best circumstances: didn't grow up rich, didn't grow up in the best place, maybe not the best family. [Caron Butler's book] talks about how [he] went from family poverty all the way (to) becoming a multi-millionaire, drafted #10 in the NBA, the professional basketball league. 
One of the premises and the things that I agree with a lot with Tim Ferriss is that, at the end of the day, life is about whether you enjoy the day-to-day moments [...] One of the things that the book talks about is how you can work less, be more productive, travel the world, live anywhere.
I think The 4-Hour Workweek is much more [about] the wealth aspect (of four pillars: health wealth love, happiness).
One [part] in this book that I thought was great. [He says to] "pick an affordably reachable niche market." And he has a quote from Joan Chen: "When I was younger, I didn't want to be pigeon-holed." Basically, now you want to be pigeon-holed; it's your niche. And then Tim says, "Creating demand is hard, filling demands is much easier. Don't create a product and seek someone to sell it to. Find a market to find your customers, then find or develop a product for them." So he's all about reverse engineering your income.
I think one of the things that Tim Ferriss talks about in his book - and there's a lot of people that have written about it and worked on things since this book came out - (is) what I call location-neutral income sources. And there's the concept called the 'you economy,' where non-nine-to-five jobs that now exist, whether they're Uber drivers or people who are designers on 99designs and people who do piecemeal work on Fiverr and people who do things on Postmates [...] These are location-neutral: you can go anywhere if you have some skills to do some freelance work for people, depending on your skillset.
People forget: poverty of lifestyle is more important to focus on that poverty of bank account. Because you can have a wealthy bank account and a poor lifestyle.
Tai Lopez talks about Malcolm Gladwell's book Outliers
Every scientific report you'll see will be like, "The average person sleeps eight hours a day." "The average person who has a high-paying job went to college this many years."
But forget average.
What you want to do is study the outliers. [...] What do exceptional people do differently? You study average, you end up with average.
So, in the book, he studies top rags-to-riches stories, lawyers, he studies a guy who has the highest IQ in the world, but didn't get far [...] as he should have.
[...] Luck plays a big role, but not luck like you think. Luck about things like being born to a wealthier family does help, but there (are) other factors that can mitigate against being born [...] in poverty [...] And he examines the fine line between what we call luck [...] and having opportunist luck.
So, for example, if you're born healthy, that's lucky. But if you don't take advantage of the opportunity, it's all for nothing.
I think some people think it's black and white, like you're born unlucky so you have no chance or you're born luck and therefore things will automatically come to you. It's not really that way. Arnold Schwarzenegger [...] had to grab the opportunity: had he never worked out, he would have just been probably a kind of stocky dude. [...] Bill Gates spent 10-20,000 hours as a teenager programming. Sure, he had a school that was wealthy enough and a family that was wealthy enough to give him that opportunity to have a computer back in the 60's and 70's when most didn't. But a lot of kids had that, and he took that opportunistic luck and ran with it.
The takeaway (message) for me is, no matter who you are, there's some luck to your life and you've gotta grab that opportunity.
Body Language: How to Know What's Really Being Said by James Borg
The first thing you have to know about body language is the 55-38-7 rule:
- 55 percent of body language is what you look like. So, like, how you dress, how you stand, your posture, if you're leaning towards somebody, if you're learning away.
- 38 percent [...] is how you say stuff. So, how quickly you speak, the tone of voice - whether it's harsh or kind - whether it's really fast or really slow, how much space you have between, how you look people in the eyes or don't look them in the eyes.
- 7 percent is the actual words that you say.
Once you understand this 55-38-7 communication law, then the second thing you have to know is that eyes are the most powerful part of body language. So, you have to know where to look with your eyes, how long to look, and how often.
- If it's a business situation, you want to look in their forehead.
- If it's a friendship situation, you want to look at the nose.
- If it's a romantic situation, you want to look at the chine.
[An] interesting study from this book [...] they did a study in America, (there were} three types of waiters and waitresses that got the most tips.
- Level 1: People who smile.
- Level 2 that made even more money than just smiling people was leaning down.
- Level 3 that made the most money was touching (i.e. their elbow or shoulder)