Rob Fajardo

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Rob Fajardo (born December 3, 1993) is an American millennial influencer, speaker, and business advisor who has been featured in Forbes, Inc., InfluenciveEntrepreneur and Future Sharks[5]​ [6]​ [9]​ He is the Founder of Leave Normal Behind and has worked with major brands like Red Bull​. He is known for being one of the viral marketing partners behind Fidget spinners[3]​​


Rob working with entrepreneurs in Brisbane, Australia


Early Life and Education

Rob is originally from Bronxville, New York​ but moved to Ringwood, New Jersey​ in his youth.


He attended The Delbarton School in Morristown, New Jersey​ and graduated in 2012. During this time he garnered athletic football accolades 1st All-Area and 1st All-Conference while maintaining a 4.2 GPA.


He was recruited by Amherst College​ to play football and baseball. During his sophomore year, Fajardo transitioned out of athletics once he came to the realization that inspiring others to become the best version of themselves and create things that was matter was his life's purpose.

He launched Leave Normal Behind​ in January 2015 with his brother Eric Fajardo, Co-Founder of Leave Normal Behind.


He graduated in 2016 with a degree in English​.[3][1]



Early Ventures

Rob made his foray into social media marketing by serving Head of USA Brand Acquisition and Influencer Management for the Role Model Agency in Australia​ where he connected major brands with influencers on Instagram​ and Facebook​.[1]


He spent time working with Pitchblak, a startup studio in Brisbane, Australia as well as Client Acquisition for The Blu Market, an influencer agency with a network exceeding 300 million users on social media. During his time with The Blu Market Rob worked daily with Kevin Jonas, singer in the Jonas Brothers, who was Co-Ceo at the time [1]


In 2016, Rob founded a business development agency called Sofro as the President of this company the president of Sofro, a firm that specialized in product development, branding, and advertising and was based in New York City​.[1]​ Sofro ultimately dissolved as a more intimate relationship was developed between Fajardo and Gerard Adams, Co-Founder of Elite Daily which sold to the Daily Mail for $50 million.


As this relationship blossomed Fajardo and his Sofro team began handling all of the daily operations and administration of Fownders, a social impact accelerator founded by Adams in Newark, NJ.

Leave Normal Behind

An excited guest appears on LNBtv

Rob is the founder of Leave Normal Behind - a private community, content, and events hub for purpose-driven people who are inspired to become the best version of themselves by creating things that matter and encouraging others to do the same. This


He is the host of LNB Tv, a LIVE weekly television show that gives a millennial lens on trending topics in business, technology, world news, innovation, social impact, and personal growth. [12]​ [4]​ [11]


In addition, he hosts exclusive events such as galas, fashion shows, art exhibits, film screenings, masterminds, music concerts, summits, and more for LNB members.[1][4]


Fajardo specializes in advising entrepreneurs to build and scale their business or brand through social media.[13][34]​ He has successfully helped many entrepreneurs build a strong personal brand that gets them featured in online press publications and podcasts. [1]​ [13]​ [9]​ He utilizes social media to create strategies and produce content to make businesses successful. [9]​ [13]​ [7]


Fidget Spinners 

Rob is known for bootstrapping the fidget spinner phenomenon with his partner Gerard Adams. After connecting with two 17-year-old inventors at a conference in San Diego​ in November 2016, Rob utilized his influencer network to reach 300 million users through social media, primarily Instagram and Facebook. [10]​ [9]​ 



Rob interviewingFounder of Yik Yak & CEO of Stream, Will Jamieson

Alongside Gerard Adams​, Rob helped build the leadership team that developed a 12 week curriculum Seed to Scale and handled revenue, sponsors, and mentors. At the end of the program, startups pitched to accredited investors for Seed Capital.[1]


Speaking Engagements and Contributions

Rob is a speaker for companies looking to gain insight into branding, content creation, culture, social media growth, marketing, and publicity. He understand Millennials and Generation Z and is in touch with the pulse of their perspective on life. [11]​ [10]​ [7]​ [5]


He is a contributor to Influencive​, PRSUIT​, Addcited2Success, Startup Grind, YOUNGRY, Future Sharks, and Thrive Global. [13]​ [12]​ [4]



Rob talking on stage at the Young Entrepreneurs Society

Fajardo's purpose is to bring together purpose driven people and inspire them to become the best version of themselves by creating things that matter is motivated by inspiring people to become the best version of themselves.

He is interested in connecting with other like-minded people who value personal growth over money and are looking to make a positive, substantial impact on the world.[1]

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Created: 12/16/2016 10:54:07 AM UTC
Last Modified: 10/03/2017 09:41:41 PM UTC