Richard Saghian

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Richard Saghian is the Founder and CEO ​ of Fashion Nova ​. [3] ​ He is based in Los Angeles, California ​. [3]

Biography

Saighian is of Iranian-American descent. [6] ​ He originally launched Fashion Nova as a brick-and-mortar store at the Panorama Mall in Panorama City, California ​. [6] ​ He noticed in 2013 that online retailers were selling his products at a a markup, which made him first consider pivoting to become an e-commerce business. [6] ​ In 2014, Saghian decided to execute a strategy that focused on building a network of Instagram influencers to model and feature their clothes. [6] ​ Fashion Nova has been wildly successful since and earned $411.43 million in revenue in 2017. [6]

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