Rachel Cook is Founder and Chief Executive Officer (CEO) of Seeds, a financial technology (fintech) , mobile gaming , and blockchain startup that enables gamers to donate a portion of their winnings to charity. Cook is based in Los Angeles, California .   
Cook began her career trading ETFs and Eurodollar futures in Chicago . From 2009 to 2012 Cook served as Director and Producer on The Microlending Film Project, which explored the impact of microloans on women across four continents. Cook founded Seeds in 2013, and presently serves as its Chief Executive Officer (CEO).