Joseph Guerrido (born April 10, 1986), better known by his stage name Produkt, is a Puerto Rican rapper and songwriter, born in Bronx, New York. He founded his label, Legacy Records Inc., in 2006. Since then, he has released two free mixtapes. He is the first rapper ever to be nominated for more than 3 single-year Underground Music Awards in the UMA’s 11 year history.


Produkt is the first rapper to be nominated for 10 single-year Underground Music Awards. In 2014, he set a single-year record by winning three Underground Music Awards, the most in the UMA’s 11-year history. Produkt’s two-year-long ascent to notoriety accelerated when he released two well received singles: "Hold it Down" and "Freak Affair" in 2014. After thousands of downloads and shares on social media sites, "Hold it Down" caught the attention of music critics and in 2014 was nominated as UMA’s Video and Song of the Year. Produkt's "Hold It Down" reached #9 on Billboard Hot Single Sales.

In 2015 Produkt set another major record by fitting the fastest artist to break into the LiveMixtapes top 50 most streamed Indy mixtapes with over 308,000 streams, passing current great artists' debut project like Kendrick Lamar, Shoolboy Q, Logic, Kevin Gates, and a large number of additional prominent names in hip hop.

Once just another dealer chasing the good life, Produkt shifted focus solely to his music, writing, and rapping skills following the birth of his daughter. The Hispanic rapper counts Big Pun as his primary influence. Hip hop critics have been quoted as saying: "One listen to his music and it's plain to see that he's a force to be reckoned with," (Yo! Raps) and Hip Hop Lead says: "Produkt is the embodiment of true hip hop".


List of mixtapes, with year released
TitleAlbum details
'From Flesh To Stone
  • Released: July 6, 2011
  • Label: Legacy Records
  • Format: Digital download
Mantra Of A Dealer
  • Released: December 5, 2013
  • Label: Legacy Records
  • Format: Digital download
  • Released: June 16, 2015
  • Label: Legacy Records
  • Format: Digital download|


List of singles, with selected chart positions, showing year released and album name
TitleYearPeak chart positionsMixtape
US Rap
"Hold It Down"20139Mantra Of A Dealer

Music videos

2011"Pocket Full of Money"
Produkt featuring Naturally Amazing - "Gone Too Far"
"Quarter Session" featuring J-30
2012Produkt and Stizzle Stakz - "Hammer Dance Remix"
2013"Father Forgive Me"
"Come Get Me" (Sequel to "Father Forgive Me")
2014"Freak Affair"
"Daddy Was A Dope Boy"
"Hold It Down"
"Let It Burn"
"I'm Up"
"Puerto Ricans F#%King Up The V.I.P."
"My Perspective"
"One Shot One Kill"


Underground Music Awards

2014 Won

  • #1 Contender Award
  • Best Male Rapper Of The Year
  • The UMA Song Of The Year("Hold It Down")

All-Star Music Awards

2014 Won

  • Video of the Year("Puerto Ricans F#%king Up The V.I.P.")
  • Artist of the Year