Oriflame Holding AG (Switzerland) (until mid-2015 "Oriflame Cosmetics S.A.", Luxembourg) is a company, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick, and publicly traded at NASDAQ OMX after 2004. The company sells personal care, accessories and nutritional products online and direct.

Operations and History

Oriflame Cosmetics is an international beauty company selling direct in more than 60 countries worldwide with their wide portfolio of Swedish, natural, innovative beauty products which are marketed through a sales force of approximately 3.6 million independent consultants, who together create annual sales exceeding a few €1.5 billion.

The brand was created as a reference to Oriflamme, a royal banner of mediaeval France.