Lisa started her career in 1992 as a National Sales Executive at The Dallas Morning News. From 1999 to 2010, she worked at Newspapers First. In 2013-2014, she served as a VP-Digital Operations and Sales at Douglass Media Group. In 2010, she became a Co-founder and Digital Director of connect2texas, an advertising/marketing network connecting clients to the diverse audiences of Texas. During 2015-2016, Lisa participated in Boomtown Accelerator and was a Co-founder and CMO of Bold Betties, an organization helping women get in touch with the great outdoors. Currently, Lisa works as a Director of Technology Outreach at CableLabs and Program and Marketing Director at UpRamp.