Zak Zaidman is an entrepreneur based in Los Angeles, California. He is the founder of RDCL Superfoods and has over twenty years of experience creating purpose driven products and businesses.   
Zaidman graduated from the University of California, San Diego in 1991 with a Bachelor's degree in Psychology, and minor in philosophy. He was also a cognitive science fellow at University of California, Berkeley from 1992 to 1994. 
His professional career began in the mid 1990's when Zaidman founded Gravity, a pioneering company in virtual reality content. After running and growing Gravity for 7 years, and working with clients ranging from Disney Interactive, Intel, IBM, he sold Gravity to Frog Design Inc.