YAP Global is a dedicated boutique firm of media and communications professionals with a focus on helping Fintech and Blockchain startups tell their stories. YAP Global connects their clients with the right journalists who write about a certain industry. Informative, creative stories and case studies designed for target audiences help grow business by raising brand awareness, which can spearhead wider adoption of clients' platform, product or service. YAP Global's goal is to help Fintech and Blockchain startups cut through the white noise and get their voices heard on a global stage.
YAP Global was founded in 2018 by Samantha Yap.