Xerxes Frechiani is the founder and CEO of Double X Entertainment, a company that services talent management, artist development, major concerts and events for all forms of entertainment including music artists, athletes, and brands.

Xerxes has developed this company on the basis of serving with the highest standard of ethics and transparency of their services, an aspect that was missing within the entertainment industry.

Starting with Flo Rida as their first client in managing an international tour, Double X Entertainment has worked with several respectable artists including 50 Cent, Black Eyed Peas, and more.

Early Career and Entrepreneurship

Upon completing high school, Xerxes was offered numerous scholarships to attend top-notch colleges across the nation.

However, Xerxes decided to take a contract with a major company located in Las Vegas to gain experience in project management and logistics for the entertainment division.

As the economy headed into the Great Recession, many projects within the company had been withdrawn.

Xerxes saw this as a perfect opportunity to attend college with the immense amount of knowledge and expertise in the entertainment industry that he had gained from his work experience.

Xerxes attended Florida International University to pursue a degree in international business management. With his work background, Xerxes was able to quickly excel in his courses. Upon graduating from Florida International University, Xerxes decided to start his own entertainment agency, Double X Entertainment.

Xerxes has continued to work as the CEO of Doube X Entertainment and has continued to grow the network of artists, athletes, and brands.

With the success of his business and the strong relationships that he has created with his clients, Xerxes was able to build his personal brand extensively.

Xerxes continues to grow his reach and influence to a larger audience, especially to those that are particularly interested in the entertainment industry.

Double X Entertainment

Double X Entertainment's first client was Flo Rida, who was one of the biggest artists in the hip-hop realm. The company successfully managed the artist's international tour, which became the foundation for the opportunities that came about to work with other respectable artists including 50 Cent, Black Eyed Peas, and much more.

The company continues to grow and began to offer more services within the industry, such as talent management, artist development, brand development, and partnership services.

Double X Entertainment has worked with large companies such as Macy's, Colgate, Men's Warehouse, Fossil, and Reebok to help these brands connect with top artists for product exposure and distribution through entertainment.