Wendy De La Rosa is an American financial analyst and social entrepreneur based in San Francisco. ^[0]She is the Co-Founder and Head of Product at the Common Cents Lab. ^[0]Wendy was selected to the Forbes 30 Under 30 list in 2018 in the Finance category. ^[3]

Wendy attended the University of Pennsylvania and studied in The Wharton School. ^[0]An active student, she was part of the Sphinx Senior Society, Latino Coalition, and Onda Latina. ^[0]Wendy graduated with a degree in Finance and Management. ^[0]

Wendy worked as an Analyst from Goldman Sachs on the private equity group investment team for two years. In 2013, she came an Associate at Centerbridge Partners. ^[0]In 2014, she was a Research Consultant at The Wharton School where she designed employee motivation tools for organizations using organizational behavior concepts. ^[0]As the Lead Behavioral Strategist at Irrational Labs, she designed the user and employee experiences using behavioral economic theories. ^[0]In November 2014, Wendy became co-founder and Head of Research at the Common Cents Lab, an organization that uses social science to create interventions that help low and middle income households make better financial decisions. ^[0]

Wendy is the daughter of Martha A. Felipe of the Bronx and Johnny R. De La Rosa Hiciano of Santo Domingo, Dominican Republic.

^[2]Her father is a partner and a founder at De La Rosa & Mejia, a law firm in Santo Domingo.

^[2]Wendy is married to Jonathan Michael Jean-Pierre.

^[2]They met as students at UPenn.

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