In 1972 Leonardo Brugognone, a Sicilian-born businessman, brought up amidst textiles and fashion, decided to open the first Verri boutique in Milan, entirely dedicated to men.

This was sited in Milan's fashion rectangle, in the road which gave its name to the boutique: Via Pietro Verri.

After just a few years, due to the desire to meet the needs of an increasingly demanding clientle, Verri was transformed into Verri Uomo, a true brand name, renowned for its ability to unite elegance, quality and creativity in a single collection.

In 1978, after the launching of the first publicity campaign, Verri began to enter the overseas markets with great success, expanding its projects beyond national boundaries.

In the following year Verri was present for the first time on the catwalks of the Milanese fashion parades with a simple but very high quality collection.

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