Trap Kitchen is a food sales Instagram account serving comfort foods.

Trap Kitchen is managed by Roberto “News” Smith, the sous chef of Trap Kitchen, who started selling food out of an apartment kitchen in Compton, CA with chef, and former rival gang member, Malachi “Spank” Jenkins in 2013. “We wanted to find something else besides hustling in the streets to make some money and we noticed that we had a gift with cooking.” Jenkins, a former member of the Crips, attended Le Cordon Bleu College of Culinary Arts Las Vegas. Smith is a former member of the Pirus (Bloods), who was introduced to Jenkins through a mutual friend. "I already had a store on Instagram, selling clothes, jeans, watches, and other things, and it gave me the idea that people would shop for food there, too,” explains Smith. “People already love to shop online, so it's sort of the natural evolution of it."

The first meal Trap Kitchen posted to Instagram was an enchilada pie, a casserole loaded with meat and seafood, served with a side of Spanish rice and black beans, which included a number to call or text for pick up.

They sold out within an hour, pocketing $300 in profit.

“It was surprising how quickly it went and how much we made in that amount of time, so I got addicted to it,” admits Jenkins.

“All I had to do was make a post, I didn't have to go through a middleman or pay anybody.

I already had a following, so it just worked.”

Smith adds, "It's free marketing!

What people are paying top dollar for, we get for free everyday.”

Trap Kitchen's clients and fans Tyrese Gibson, Dave Chappelle, Kendrick Lamar, John Legend and Lenny Kravitz. ^{[1] [3]}