Tommy Bahama launched its own brand of rum in 2007.

The line includes two varieties, White Sand, a light rum; and Golden Sun, an aged, dark rum.

Both varieties are produced by R.L.

Seale Distillery, which has been producing rum for more than 80 years in Barbados.

Tommy Bahama Rum was awarded the Double Gold for Tommy Bahama Golden Sun and Gold for Tommy Bahama White Sands at the 2010 San Francisco World Spirits Competition. The Tommy Bahama brand has been placed in: Couples Retreat, Meet the Parents (and Fockers sequels) and 50 First Dates; as well as TVs CSI Crime Scene Investigation, Scrubs, Dexter, Psych and continually on character Sam Axe from USA Networks Burn Notice, The Simpsons Movie & Forgetting Sarah Marshall.

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