In the summer of 2006, in anticipation of Paris Fashion Week, contributing editor and stylist, Tamara Taichman, found herself in need of a bag that would take her through her busy days, while still showing off her feminine and playful style.

After contacting a manufacturer, Tamara created her own bag; a chic tote that was ultra-light, a mixture of canvas and leather and has a snap closure that allows the bag to expand or shrink in size.

The Zelig bag, which has come to be known as Tila Marchs signature bag, became a hit.

After catching the eyes of fellow editors and prominent retailers such as, Printemps and Colette, Tamara was encouraged to produce it for the upcoming season.

Soon after, TILA MARCH was born.

A cross between her first name and that of her business and life partner, Nicolas Berdugo came TILA and then the addition of MARCH, the month in which they met.

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