Sueco the Child
Sueco the Child
Sueco the Child (born 01/28/1997) is a rapper and songwriter from Los Angeles who transitioned from beatmaker to rapper when his debut single, "Fast," went viral in the spring of 2019. Fueled by traction on the short-form video app Tik Tok, "Fast" became a social media moment unto itself, with fans creating millions of videos soundtracked by the irreverent and subtly humorous mid-tempo banger. 
Sueco the Child was born William Schultz in 1997 in Los Angeles. He received an early introduction to music through his parents, who are church musicians. After learning to play the drums through hours spent on the video game Rock Band as a teenager, he initially joined a screamo group and transitioned to production in 2017. By his early twenties, he had become a music producer best known for videos centered around making beats from random or outlandish sound sources. Along with being a beatmaker, Sueco occasionally rapped on his productions.
Sueco the Child's early singles like 2018's "Henny in the Trunk" had an atmospheric character to compliment his mumbly flow. In 2019 he released rocket track "Fast" which was then his only track on Spotify and also uploaded the track to Soundcloud on April 1st 2019. The song began building traction on TikTok the next week thanks to Lukas Daley, a friend of Sueco's circle who shared a video using the song with his now more than 383,000 followers on the app. That video has since been viewed over 20,000 times, while "Fast" has been featured in more than 2.7 million TikTok, with users focusing slo-mo clips around its drawled opening lines -- "Fast/400 on the dash/ Fifty five bills/ Buck fifty for the tax on the bag." Meanwhile, the official Spotify version of "Fast," released May 10, has already topped 7 million streams.
The spike in attention led to a contract with Atlantic Records, and in June of that year a remix of the viral song surfaced with new verses from Offset and A Boogie wit da Hoodie. Sueco's success with "Fast" ignited a bidding war among several labels, with offers reaching seven figures, a source tells Billboard. Though he had to refuse, he explained:
"I unfortunately have to refuse to offer the exact emotional state that I was in upon discovering my song was exploding via the app TikTok, as it is classified information," he says.
"However it is safe to say, that it was indeed a positive emotion.
I’m excited to sign with Atlantic because I can move out the back room of my dad’s house, I can sell my old Mini Coop[er], and I can get every single color Acne beanie."