The Stagwell Group

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The Stagwell Group LLC is an marketing communications​ and investment advisory​ company. It was founded by Mark Penn​, former Chief Insight Officer at Microsoft​. They have invested in digital marketing​ services since the fall of 2015, particularly in advertising​, research​, data analyticspublic relations​.[3]


The firm raised $250 million in investment capital before they launched. It was reported that they may use it to leverage and make up to $750 million in acquisitions.[5]


History

Mark Penn announced the formation of The Stagwell Group LLC in June 2015.[3][5]​ It was named in memory of 17th Century Maryland landowner, Thomas Stagwell.[4]


In October 2015, the Stagwell Group made their first acquisition, buying SKD Knickerbocker​ (a public affairs consulting firm) for up to $75 million.[4]​ Later that year, they acquired the National Research Group, an entertainment research firm.


In January 2016, they acquired the majority stake in Code and Theory, a creative digital agency.[8]


On August 2, 2016, they bought the majority stake in PMX Agency​.[7]


In January 2017, the Stagwell Group acquired the Harris Poll from Nielsen Holdings; they renamed it renamed it Harris Insights & Analytics.[6]


In October 2018, they acquired a majority stake in Ink, a travel media and marketing company.[10]

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