Launched under the Chicos brand umbrella in 2004, Soma initially consisted of ten boutiques, each dedicated to offering supremely comfortable, high quality bras, panties, sleepwear and activewear in a welcoming environment.

Its missions was and remains to design and produce merchandise that flatters the body.

With a U.S. target market size of approximately 25.6 million, Soma Intimates caters to women 35 to 64 years of age with average household incomes of $75,000 or greater.

Soma Intimates currently operates 95 boutiques and 5 outlets.

Soma publishes its own catalog and includes inserts in selected Chicos catalog editions.

Women can also shop Soma Intimates at www.soma.com.

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