Sherif Mamdouh is an international strategic communications expert.

He is a Swiss citizen of Egyptian origin and was born in Canberra, Australia.

Since 2014, he is the Head of Content at KBSD, the Swiss Cyber-Security and Reputation Management firm.

With KBSD's influence team, Mamdouh has developped an Intelligence-driven PR approach which consists of leveraging data, analytics and digital intelligence gathered by the Digital Bodyguarding™ Technology, to undertake geo-targeted and contextual responses to reputational threats.

This Public Relations technique was implemented both in crisis management projects and broader media management, cyber-surveillance and reputation management mandates for the likes of politicians, multinational corporations and other highly exposed individuals ^[3].

Sherif Mamdouh is a recurrent media contributor on issues of Privacy Protection ^[1], Public Affairs ^[4], Crisis Management, International Media Policy ^[2]and Innovation ^[3].

Prior to his position at KBSD, Mamdouh co-founded Lighthouse Media ^[5], a Swiss-based media consultancy firm providing diversified services (PR, media planning, copy writing), firm which integrated the Swiss Media Impact Group in 2014.

Between 2005 and 2011, he held various positions in the Private Banking sector (Citigroup, HSBC) envolving securities transactions and relationship mangement.