Seth Farbman is the CMO for Spotify, the world’s largest music streaming service.

He has overall responsibility for the Spotify brand, the customer experience, and all marketing and external communications worldwide.

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Prior to Spotify, he was the Global CMO for Gap, where he helped the brand rediscover itself, driving a rapid turnaround that increased the company’s share price almost three fold.

Before his tenure at Gap, Seth was the founder and president of OgilvyEarth.

Previously, Seth led marketing teams at several U.S. wireless carriers that are now part of Verizon Wireless and AT&T Wireless.

Seth started his career as a journalist.

This past year, Seth was again named one of Forbes' top ten most influential CMOs in the world and one of the top 50 Most Creative People by Creativity magazine.

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